First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
If you have an industrial company in Cincinnati, there are several advantages of using a Cincinnati web development agency for your web development needs. (Of course this can also apply to industrial companies outside of Cincinnati wanting to advertise to…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Many companies have become concerned with website accessibility over recent years. Since 2018 the drive to make industrial websites and other B2B websites more accessible is even stronger than for past standards pushes such as the California Privacy Rights Act,…
Google Analytics is Sunsetting Their Old UA Tag Changes are coming next year to Google Analytics platform that measures data from the UA tags placed on your websites. The newer GA4 tags are replacing the old outdated UA tags. This…
If you are like many of our industrial clients, you'll be taking some or all of your vacation in the coming months as the holiday lull takes hold. Website maintenance while you're away might be on your mind. Like many…
How do you decide what candy to buy? Marketing plays a large role. As marketers, we know there are many heuristics or motivations that drive us to act. This fact is evident every October when Halloween rolls around. The urge…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Why would a web developer advise against a CMS? We say so because you might not need it, and could sometimes be better off without it. We have built many CMS websites, a lot, of all types, since as far…
