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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location
Chinese (Traditional)

Industrial Public Relations

Industrial Public Relations can be an essential part of the sales funnel for industrial companies of all sizes. Without the right experience and connections, it is time-consuming and expensive. Our industrial public relations professionals find PR avenues big and small for your company. We work hard to place earned media, streamline social media profiles, write technical articles for trade journals, craft announcements at trade shows, place press releases online and in print and much more.

Decades in Industrial Copy Writing

Lohre & Associates has been creating advertising content since 1938.

Industrial Trade Articles

We write industrial articles that magazines will publish and promote, with value far-beyond paid advertising.

Local, No Outsourcing, No Offshoring

Our industrial copywriters are from the Cincinnati area. We are ready, and happy to consult in-person.

The Art of Industrial Public Relations

What does your media presence say about your company? How do customers perceive your corporate image? In industrial public relations, defining these key elements helps tell your full story. We can help tell yours. Through a variety of media channels, we’ll craft a PR  framework to put your company in the best light.

Industrial public relations covers many communications techniques – from promoting sales of equipment or manufactured products to improving your companies social media environment and interactions

Our industrial PR approach is straight forward: We understand your industry and know your markets. We’ve written many, many technical articles, blog posts, social media posts, and press releases for many industrial companies and chances are we’ve already written about your industry in the past. This allows us to serve your company well, with strong knowledge of what has worked well before.

“Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. — Source: WikiPedia

What sets industrial public relations apart?

Industrial Public Relations involves managing communication and relationships between organizations and their stakeholders in the industrial sector, including customers, employees, suppliers, shareholders, and the general public.

Some critical aspects of industrial public relations are:

  1. Reputation management: Maintaining a positive image and reputation in the industrial sector is essential for organizations. Organizations can build and protect their reputation by communicating their values, achievements, and contributions to the industry.
  2. Crisis communication: In the event of a crisis or negative publicity, Industrial Public Relations plays a crucial role in managing the communication between the organization and its stakeholders. Effective crisis communication can help mitigate the damage caused by the crisis and maintain stakeholder trust.
  3. Media Relations: Industrial organizations must engage with the media to communicate their message to the public. PR professionals can maintain positive relationships with journalists, editors, and other media professionals to ensure their organization’s message is conveyed accurately and positively.
  4. Employee communication: Effective communication with employees ensures they are informed, motivated, and engaged. Public Relations professionals can help develop strategies to communicate with employees effectively, including through internal newsletters, town hall meetings, and social media.
  5. Stakeholder engagement: Industrial Public Relations involves engaging with stakeholders, including customers, suppliers, shareholders, and the general public, to build positive relationships and enhance the organization’s reputation. Good PR may involve developing partnerships, sponsoring events, and participating in industry associations.
  6. Social responsibility: Industrial organizations should contribute to the communities in which they operate. Public Relations professionals can develop strategies to effectively communicate the organization’s social responsibility initiatives and engage stakeholders in these efforts.
  7. Regulatory compliance: Industrial organizations are subject to various regulations and standards that affect their operations. Industrial Public Relations professionals can help develop strategies to ensure the organization complies with them while maintaining positive relationships with stakeholders.

Overall, Industrial Public Relations is a critical aspect of industrial organizations that helps build and maintain positive relationships with stakeholders, protect and enhance reputation, and achieve organizational goals.

industrial public relations

Internal and External Communications

Every day employees and customers learn more about your company. Every touchpoint gets people closer to the mission and vision. Is your corporate messaging incorporated in everything employees do and say? The company ideals should be embodied in every way. This is the root of your corporate culture and the focus of industrial public relations. Learn how to get staff engaged and customers talking!

Contact us for a FREE Consultation Today

That’s right, FREE. If you are an industrial company operating in the United States, we’d be thrilled to tell you what we could do for your company and give you an accurate quote for your industrial marketing project.

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    Additional Creative Services

    Copywriting For Industrial Public Relations Image Depicing Woman At Keyboard.

    Research & Copywriting

    An effective website needs great content, from page content to informative articles to engage and inform your visitors. Fresh content drives your public relations efforts, encourages return visits, and makes your website more attractive to search engines and potential visitors.

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    Branding & Identity

    In the digital age, strong industrial branding requires consistent internal and external communication. A strong and recognizable logo and identity make for a strong and cohesive message throughout your website, search advertising, and public relations campaigns.

    Industrial Photography For Public Relations Image, A Photo Depicting A Photographer And Their Camera.

    Commercial Photography

    Commercial photography for industrial products and services is about putting heavy duty machines, equipment and models in the best light. Our photographers can take the perfect photos for your public relations campaigns, including your website’s pages and blog posts.


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