Lohre Industrial Marketing

Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

March 21, 2016
Charles Lohre
Cincinnati public relations, Equipment Marketing and Advertising, Industrial Public Relations PR, Mining Equipment Marketing

How do you break through the clutter? Literally. That’s our problem as we commence a new campaign for mining equipment. Here’a a peek behind the creative process.

Winners of the “Play Ball Raffle” are:
George Mahama, MUC
Dave DiPilla, JWK Technologies
Clark Noland, BarrelMover 5000
Duane Patnode, D-A Lubricant Company
Bill Ganger & Girish Dubey, Star Inc.
Dennis Zeiger, Polydeck Screen
Mark Strader, Phoenix
Rob Dietrich, Halma Holdings
Dan Grabowski

To claim your two tickets please leave a reply or contact Chuck Lohre, cell 513-260-9025, [email protected]. Thanks for playing.

At first, we thought some great photography of their employees would stop everyone on the page. Photos of people are always effective in that respect. Even if the person’s face is no larger than a postage stamp, eye-tracking software proves it makes viewers stop and look. But we’re not the only creatives to note that — it’s why there are (reliably) a dozen or so such ads in every industry pub. Testimonials from customers are better but don’t hold your breath if your under deadline. Photo courtesy Art Dickinson Photography.

Social Media 101: Creating a Successful LinkedIn Group

February 6, 2014
Charles Lohre
Branding and Identity, Cincinnati public relations, Industrial Public Relations PR, Internet Advertising, Internet Marketing, LinkedIn, Marketing, Public Relations PR, Social Media

Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it. LinkedIn logo design

Industrial Marketing Public Relations (PR) in the Information Age

Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In addition to keeping up with the ‘Jones’, globalization has increased, not only the markets available, but also the competition, making it more difficult to have a competitive edge.