Explaining The Value in Google Shopping Ads In the last year and a half, for a majority of industrial businesses, online marketing has become the most-essential part of business to business marketing strategy. While social media has become the dominant…
What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…
Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…
As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean for…
Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.
Construction equipment marketing literature has evolved from patent drawings to amazing 3D animations. Here we will focus on the static limitations of photography, illustration and descriptive text. For inspiration you can stop by your favorite auto dealership on the way home, the big three’s sales literature will always be a great guide to technical communication. Cars are just as complicated as construction and processing equipment and they have to be sold to a general public. Just like the technical literature you design.
Every good piece of literature starts with the expert sales representative; they know what images to show and what benefits and features to address. For the best short summary of industrial marketing techniques, download Business Marketing Association Director Rick Kean’s presentation,“Marketing Skills Assessment,” delivered to the 2005 AdVenture Electrical Industry Marketing Conference. Learn more on our Marketing Handbook intro page.
Residential Green Building / Green Living Member Circle, OTR Condo, Green Home Tour
November 1 @ 1:00 pm – 3:00 pm
November 1, 2015, 1 pm till 3 pm, Over-The-Rhine Condo transformed into LEED Platinum. Meet Architect Martha Schickel Dorff and resident Chuck Lohre who did the LEED renovations and documentation. Features include a renewable energy pellet stove, 91% Energy Star plug loads, 31% water savings and 100% sustainable sites credits. Contact Chuck Lohre to register [email protected], 513-260-9025. Learn more.
There is another USGBC tiny space tour on November 14 in Covington:
For 2015 the Southwest Chapter of the U.S. Green Building Council, Green Living Member Circle is producing nine Green Home Tours. Contact Chair Chuck Lohre to join, receive newsletter or register for any of the tours, [email protected], 513-260-9025. Chapter members get preference for the tours and can bring a friend. Attendance is limited to 20, the address will be provided after you register. There is no charge for the tours just your help in promoting them is asked. Learn more.
The 2015 tours are sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more.
We’re promoting sustainable home tours and events in the hope that a community of passionate individuals will come together to help each other create green homes in the Tri-State and support the local Chapter of the U.S. Green Building Council. Sincerely, Chuck Lohre
Start Small Matters – Tiny Homes For Sale These gems will be located at 144 & 142 Peete St. Both will be energy efficient and high-quality. One home is open to anyone, the other is income restricted. Through successful tiny home development, project lead, Brad Cooper, hopes to provide an example of urban housing that creates more accessible home-ownership opportunities. Learn more.
Residential Green Building Member Circle Meeting Oct 28, 5:30 – 7 pm Mecklenburg Gardens 302 E University Ave, Cincinnati, OH 45219. Goals: Advocate to other jurisdictions to provide incentives for green buildings similar to City of Cincinnati’s tax incentive. Involve green home experts in forming a shared vision for the future. Learn more.
USGBC Tiny Home Tour “Shotgun Row,” Covington, KY. Nov 14, 10 am till Noon, The best example of existing tiny homes in Greater Cincinnati. Covington, Kentucky’s Center for Great Neighborhoods’ Shotgun Row restoration of five vacant and rundown shotgun houses. Contact Chuck Lohre [email protected], 513-260-9025. Learn more.
Ohio’s Energy Future Is Now, Nov 18, 7:30 am – 4 pm
Movie & Discussion, Tangeman University Center MainStreet Cinema, University of Cincinnati Continuing Education: 1.0 hours AIA, GBCI, ASLA, and LFA Biophilic Design is a documentary film that explores an innovative way of designing the places where we live, work, and learn. Learn more.
For immediate release – Cincinnati MLS adds Green Building Tools Cincinnati, OH —
September, 2015 – The Multiple Listing Service (MLS) of Greater Cincinnati recently rolled out a set of enhanced features aimed at helping homeowners increase the value of their home through investments in energy efficiency and other green features. Related to a national Greening the MLS effort, homeowners and their real estate agents are now able incorporate a number of new energy features into the MLS systems via an innovative Energy Efficient/Green Features form. With this form, a homeowner can identify a comprehensive set of energy saving enhancements, including specific building rating information such as LEED, Home Energy Score, HERS rating, and ENERGY STAR. The form is then uploaded into the MLS system and searchable by realtors to share with prospective buyers.
A collaborative effort of organizations that include the U.S. Green Building Council’s Cincinnati Chapter, the Greater Cincinnati Energy Alliance, Green Umbrella, and Efficiency First Cincinnati, have been working with the Cincinnati MLS over the past two years to build a community dialogue around the value of energy efficient homes in the Cincinnati market. Studies from across the country have revealed that homes with energy efficiency or other green features not only save money, but have a higher average value, in some cases nearly 10% more that their non‐energy efficient counterparts.
To test its assumptions and explore options to grow the industry, the coalition convened a series of stakeholder discussions that included a diverse array of local real estate agents, appraisers, home builders, planning officials, and mortgage bankers. The purpose of this dialogue was to discuss the opportunities and challenges associated with increasing transparency of green and energy efficient homes. Out of these conversations a consensus began to emerge around the value of green homes and the group developed a series of recommendations to the Cincinnati MLS to help incorporate more green building information into the local database.
Why Add Green Features? Home energy costs typically exceed the costs of both insurance and property taxes, yet there is no easy way to report on and compare the energy use of homes. Home sellers experience similar frustrations. Those homeowners that have made investments in home energy improvements (such as insulation, high‐efficiency heating and cooling, and other energy saving measures), are often unable to recoup their investments due to the inability to effectively communicate these benefits. Incorporating this information into the MLS system is thus crucial in creating value.
Gaining Value with Green Studies conducted in markets throughout the country have shown that homes with green features have increased value, transact more quickly, and experience lower rates of foreclosure, compared to similar homes without these features. A 2012 study conducted by a pair of UCLA economists found that green labeled homes were selling for a 9% premium compared to non‐labeled homes. A 2013 study from the University of North Carolina Center for Community Capital and the Institute for Market Transformation found a 32% lower risk of default for energy‐efficient homes.
Contact: Jeremy Faust, Business Development Director Greater Cincinnati Energy Alliance 513.621.4232 x131 | [email protected]
OR Paul Yankie, LEED AP Homes, REALTOR®, GREEN CFO / Quality Assurance Designee Green Building Consulting 1401 Main St. Cincinnati, OH 45202 513.304.4120 – Cell 513.381.1470 – Office [email protected]
With careful consideration, thoughtful planning, and the right hacks, Pay Per Click (PPC) advertising can be a helpful resource investment alongside other marketing campaigns. Thanks to Marcel Pirlich for his PPC email this morning as inspiration.
Five core aspects of PPC:
1) Define your goals.
• What do we offer? What makes us special? Where do we offer our product? • Who is our target audience? Where are our potential customers? What do we want our prospects to do? • What is our budget? How much do we want to spend monthly on PPC? How much do we want to pay for one new customer, sign-up, etc.? The more specifically you can answer these questions, the more effective your PPC advertising will be.
2) Develop a comprehensive keyword list.
When it comes to keyword selection for startups, long-tail terms are great ones to go after. They’re highly targeted and may be more cost-efficient than more competitive terms.
The best way to do this is to understand the questions about your business and audience. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. The chart illustrates different types of keywords for the different buying cycle stage: top of the funnel (research), middle of the funnel (specifications) and bottom of the funnel (buying).
3) Know your competitors like your best friend.
After identifying your goals and a solid keyword list, complete a competitive analysis — not so you can obsess over them, but so you can identify opportunities.
Do other company’s offer a strong differentiation? Are they bidding on keywords you’ve missed? How are their ads and landing pages different from yours? Asking yourself these questions can provide clarity regarding who else is in your market and what their acquisition tactics are.
4) Track your conversions right from the start.
If you can’t attribute actual leads and customers to your PPC activities, you can’t make intelligent decisions about where to cut spend (or increase it).
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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