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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Scott Hasson VP Of Marketing For Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

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Graphic: Industrial Marketing Management Word Cloud

Five Reasons to Add Programmatic to Your Industrial Manufacturing Marketing Mix

Behavioral Targeting Offers Industrial Manufacturers an Edge

The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.

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What is the State of Industrial Marketing? The State of Inbound Report.

Welcome to the seventh annual State of Inbound report. We’re glad you’re here.

Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions.

“What is State of Inbound ?”

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Food industry forecast to grow through 2022

Industrial Food Process MachineryArticle snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.

The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the year 2022, according to a recent report from PMMI, the Association for Packaging and Processing Technologies. The fastest growing two seg­ments are meat and snack foods.

The 2016 Food Packaging Trends and Advances also reported that the U.S. trails the global market-global growth is forecast at almost twice the U.S. rate. The report says overall growth of the food industry, including food packaging, is driven by emerging markets such as Argentina, Brazil, China and India. It also says that the most innovative food industry segments (snack food, meat, fruits and vegetables, and pet food) are using tools such as films that keep products fresher longer, recycled or biodegradable materials for packaging and single-service portioning.


(Lohre & Associates specializes in marketing food processing equipment, this new product release for our client Roto-Disc is appropriate for this topic so we added it to this post. Currently we are researching economic predictions for future posts on the food, chemical, primary metals and warehousing industries. They will be posted during the Powder Bulk Solids Conference in Chicago next week.)

New Process Transitions Solve Dry Processing Equipment Installation Problems

Industrial Process Transitions by Industrial Valve Marketing Client, Roto-DiscRoto-Disc, Inc., now offers a full-range of process transitions that make the task of mating equipment and piping with non-matching dimensions easier and quicker. Now the dry process industry has a selection of piping, flange and duct transitions available from stock, eliminating the time, expense and hassle of specifying, designing and fabricating transitions from scratch. 

Among the many options available are round-to-square pipe transitions, square and conical reducers, flexible stub adaptors and sanitary pipe/tube extenders with clamp ferrules. Transitions are available with flanges on one or both ends as are flangeless/weld stub transitions. The entire line can easily be adapted to meet custom take-out space requirements and flanges can be drilled to suit. Custom shapes such as offset/oblique, rectangular and double-cone types can also be provided upon request.

Typical materials of construction include type 304 & 316 stainless steel, abrasion resistant steel (AR400), mild steel and Hastelloy but many other materials are also available. Various finishing options are also available including mechanical & electro polish, nickel, chrome & tungsten hardfacing, polymer coatings & glass-bead blast.

Roto-Disc, Inc., www.rotodisc.com, 513-871-2600

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U.S. Chemical Process Industries: Catching the Capital Spending Wave

From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95

Process_Equipment_Marketing.pngThis webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further emphasis on housing, light vehicles and other important end-use markets. We will then focus on: 1) basic chemicals and synthetic materials; and 2) specialty chemicals.

Our premise is that fortunes of the former segment represent a supply driven gain in output, the result of the shale gas revolution and the renewed competitiveness of the U.S. industry. Changing energy dynamics are playing a role and we will analyze the effects of low oil prices are having on competitiveness, uncertainty and the wave of announced investments. Our premise is that fortunes of the latter segment represent a demand driven gain in output, the result of the manufacturing renaissance currently underway.

We will analyze the effects of the current soft patch in manufacturing and how it affects the various specialty chemical segments. Of particular interest to those in process engineering and chemical company capital programs we will assess the unprecedented wave of capital spending (and capacity expansion) by segment, by asset, and by geography.

Register Now.

HEAR FROM THIS EXPERT

Kevin Swift, Chief Economist, American Chemistry Council

Dr. Swift is the chief economist at the American Chemistry Council (ACC) in Arlington, VA where he is responsible for economic and other analyses dealing with markets, energy, trade, tax, and innovation, as well as monitoring business conditions, identifying emerging trends, and assessing the economic and societal contributions of the business of chemistry. Prior to joining the ACC, Dr. Swift held executive and senior level positions at several business information/database companies. He started his career at Dow Chemical USA.

Dr. Swift is a member of the National Association for Business Economics (NABE), the Harvard Discussion Group of Industrial Economists, and the National Business Economics Issues Council (NBEIC). He is a member of The Wall Street Journal Forecasters’ Survey panel, NABE’s panel of forecasters, and a participant in the Philadelphia Federal Reserve Bank’s forecasters’ survey. He chairs the NABE Education Committee and for his service as a professional economist and contributions to the profession, he was elected a NABE Fellow. He was also one of the first to achieve NABE’s Certified Business Economist (CBE) designation.

Dr. Swift is a graduate of Ashland College with a BA degree and a graduate of Case Western Reserve University with an MA degree in Economics. He is also a graduate of Anglia Polytechnic University with a doctorate in business administration (DBA) degree and has completed studies at Harvard University and the University of Oxford. Dr. Swift is an adjunct professor of business economics for the MBA program at the University of Mary Washington. He is also a member of the Heritage Council of the Chemical Heritage Foundation.

VIEWERS WILL LEARN

The current status and outlook for the U.S. economy

The current status and outlook for the U.S. chemical industry and where opportunities lie within specialty chemicals and basic chemicals and synthetic materials

The current status of the wave of U.S. chemical industry capital spending

WHO SHOULD ATTEND?

Process engineers

Plant manager

Product managers and decision-makers

Market, planning and other analysts


About Lohre & Associates, Inc., Marketing Communications

Mission: To continually put in front of our clients the most cost effective methods of marketing communication.

Company Overview: Agency has provided clients with marketing strategy and execution since 1935. Whether it is through media and publicity, print media and advertising, trade show execution, photography, video or web site design, Lohre & Associates successfully integrates client needs and results.

Description: Full service advertising agency specializing in mechanical, chemical, food, electrical and sustainable building technologies. On May 5, 2011 Lohre & Associates’ offices was awarded the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Platinum Certification. The office is in the top 4% in the world in their category and included in a GreenBiz post on the top ten Green Building projects in the world. The certification represents the company’s commitment to be a leader in advanced and sustainable building materials and services marketing. Learn more at http://www.gbig.org/activities/LEED-1000001850

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Best Practices in Process Equipment Marketing – Short Courses for the Bulk Materials Handling Industry

(We love educational material. It’s getting rarer and rarer for universities to offer classes on industrial processes. They are usually left to teach theory and let the greenhorn learn on the job. We’re writing a size reduction systems article for ROCK PRODUCTS. If you have any resources we can use, please send them on.)

From the Bulk Inside newsletter Dec 7, 2015

Short-Courses-for-the-Bulk-Materials-Handling-Industry-300-1.jpgCHATHAM, KENT – A range of very popular and useful short courses designed specifically for the powder and
 bulk materials handling industry.

Our range of short courses is designed to equip delegates with the means to identify and overcome difficulties that may arise, saving time and increasing productivity.

Our experts’ in-depth knowledge as specialists in powders and bulk solids is complemented by their experience across all industries including, but not limited to, renewable energy, pharmaceuticals, process and chemical engineering, recycling, food processing and mining.

In order to meet Industry’s changing needs, we continually update the range of courses to reflect current trends, hence the introduction of 3 new courses this year.

The courses are all held at our site in Kent, on the University of Greenwich campus.

2016 Course calendar
2 – 3 Feb:    Advanced Course: Pneumatic Conveying System Design
4 Feb:    Rotary Valves; Design Selection and Operational Issues
10 Feb:    Electrostatics in Powder Handling
24 Feb:    Powder and Dust Containment in the Process Industry
9 March:    Network Security of Industrial Control Systems in the Process Industry  – ** new course
15 – 17 March:    Storage and Discharge of Powders and Bulk Materials; includes optional practical session
6 April:    Dust Explosions – How to Demonstrate DSEAR/ATEX Compliance
13 April:    Caking and Lump Formation in Powders and Bulk Solids
26 – 27 April:    Advanced Course: Design of Equipment for Storing and Discharging Bulk Materials
10 – 12 May:    Pneumatic Conveying of Bulk Materials; includes optional practical session
24 May:    Undesired De-blending and Separation in Processes and Equipment
7 – 8 June:    Introduction to the Processing of Dry Solid Materials  – **new course
28 – 29 June:    Measurement of the Properties and Bulk Behaviour of Particulate Materials
5 July:    Handling and Storage of Waste and Recycled Bulk Materials – **new course
11 – 13 Oct:    Overview of Particulate Handling Technology; includes optional practical session
22 – 24 Nov:    Pneumatic Conveying of Bulk Materials; includes optional practical session
13 – 14 Dec:   Biomass Handling, Feeding and Storage

For full course details, course fees and terms and conditions, please visit www.bulksolids.com Discounts are available for group bookings and repeat attendances.

Enquiries and Bookings

• + 44 20 8331 8646

© The Wolfson Centre for Bulk Solids Handling Technology

This article is published by The Wolfson Centre for Bulk Solids Handling Technology
“Providing Cost-Effective Solutions to Industrial Problems”

The Wolfson Centre for Bulk Solids Handling Technology is part of the School of Engineering at The University of Greenwich at Medway, Kent, UK and has specialised in solving materials handling problems since 1973.  

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How can I convince my boss to send me to training? Process Equipment Marketing Best Practice

Thanks to Balluff, Sensortech 

Posted on by 

trainingWith responsibilities expanding, resources declining, and margins narrowing, companies today must scrutinize every dollar spent. Bad decisions are often based on bad data. An informed decision, on the other hand, can be defended in the light of the facts. In this article, we examine three misconceptions –  misconceptions which too often lead to poor decisions about training.

  1. If I train my people, they will leave.

In today’s companies where people change positions frequently, training is seen as a risky investment.  The correct perspective is seeing the risk involved in NOT training your people.  Do you really want your people making costly mistakes by the trial-and-error method of on-the-job training? Lack of training does not just affect the untrained person. Those that have been trained and are doing the job correctly often get pulled aside to explain procedures to the untrained. The bottom line is that people are going to be trained one way or another. What is the most efficient way to do this?

  1. I can’t afford the downtime to send my people to training.

Tools need to be sharpened.  This means they can’t be “productive” 100% of the time.  “Productivity” needs to be seen as a totally different thing from being “busy.”   Once a tool is sharpened, it is far more productive.  A dull tool can be “busy” 100 % of the time accomplishing nothing of value.  The correct perspective then is that you can’t afford the loss of productivity caused by a lack of training.

  1. All training offered out there is basically the same, so just take the cheapest one.

Training is not a one-way dump of information.  Training means that a change has taken place in a cognitive domain, an affective domain, or a psychomotor domain.  For automation companies, these three domains are intricately linked.  For example, it is not enough to just sit through a safety presentation:  you need to know the safety regulations (cognitive), you need to be passionate about why these are important (affective), and you need the skill necessary to implement these regulations by specifying, configuring, and integrating systems (psychomotor).

The best way to train in the psychomotor domain is through hands-on training.  Students learn skills best by practicing those skills.  For many companies who offer training, training is just a presentation of ideas without the necessary opportunity for participants to try anything for themselves. At Balluff, we have made a substantial investment in equipment, an investment in writing courseware properly, and an investment in training those who conduct the training with platform skills, adult learning skills, and teaching skills.  These investments make world-class, performance-based training available to our customers.

To see all that Balluff has to offer in Automation Training, click on our training web page link:  http://www.balluff.com/balluff/MUS/en/service/standard-training.jsp

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What does Hubspot’s State of Inbound” report have to do with industrial marketing?”

A lot. We totally agree that “salespeople struggle with a lack of information about their leads and manual data entry.” That’s why we got into Hubspot, 65% of their users are B2B.

Is Hubspot industrial marketing? 2015 Inbound Report.

Inbound for us wasn’t a new concept. Industrial marketing has always been about educating the prospect until it hurt! Engineers are our salespersons, and test trials are our free consultation. We’ve found that Hubspot clearly speaks our language and provides a great educational platform for everyone in the organization from client to an agency. It encourages public relations and product publicity. In industry, our blogs have always been articles in the technical trade journals. Application presentations at conferences. And patents. A little overkill for selling lipstick but the day to day for us.

The other thing that Hubspot and inbound marketing, in general, has given us is a solution to the first sentence. Today, you can track a hummingbird flying around your site. And when it comes back after migration. When it finally does take a sip, you’ve connected a face with a history. Slowly, they self-qualify themselves and sales engineers just might warm up to contacting them. Or at least they’ll have a much easier call when they are following up with a request. It’s light years out of the stone age with the new tracking tools.

Is Hubspot industrial marketing? 2015 Inbound Report.

Calculating ROI is still a problem with our clients and us. But the tools are there, and they are getting easier every day. At the most recent Inbound 2015, we learned that a typical ROI for an industrial lead was 50%. Now you’ve only recovered $500 from your $1000 investment in marketing but the lifetime value of that customer could be millions. The time is now. The tools are available. And free with Hubspot!

One thing we don’t agree with the report is that traditional display advertising in the technical trade journals is a waste. They are for most companies because they don’t realize that your investment is also an invitation to contribute editorial material to the publication. Over 50% of the companies that purchase expensive display ads never send in new product news releases or contribute an article. That’s a waste to the 32-37% that say it is. Those technical articles should be the foundation of your content.

One other thing we disagreed with is that you can hire an outside writer to develop the content. We bring over 35 years of industry knowledge to the table, and the best you can expect an outside writer to do is edit the work of an engineer that can’t put a period at the end of a sentence. 41% of inbound is written by staff the report says. When we asked one of the writing services, at Inbound, to find us an author for “die casting lubricants,” we got zero results.

One interesting thing about the report is that 83% of marketing budgets around $25,000 use inbound versus only 45% for budgets of five million. For small budgets they only use outbound 15% versus 55% for large budgets. And this is proven out by the new companies that successfully enter a market with a very low cost educational marketing plan. They write, they speak, and they become the answer guys for their industry. You can’t stand on the sidelines anymore, information is too accessible.

Something that won’t come as a surprise is that Sales thinks Marketing isn’t relevant, and Marketing thinks Sales isn’t looking for new markets. It’s still true. You can’t have a successful marketing department without some of the most experienced, insightful and visionary people in your company. Unfortunately, that’s rarely the case. They have to predict the future, and that’s very hard. Sales have and always will have their hands full dealing with applications and customers. What’s new is that the software has gotten to the point that it can help predict the future and sales training methods encourage market innovation. Mainly because it teaches sales to listen to the customer, verify their satisfaction and share their needs. It just makes good business sense that sales and marketing start rowing together. Hubspot’s training tools do that. They are designed for marketers, but they teach marketers how to make the sale, keep the customer and grow their opportunities. In one word it’s, Delight!

It’s so refreshing to have a tool that get’s it! Download the full report by clicking the image below or here.

Download, The State of Inbound 2015

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Water Efficiency: Reader Survey, Industrial Marketing Review


Verizon – Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.


Another great ad. Very clear headline, good photo and the copy gets right to the point about the guarantee. Directs folks to their booth and even social sharing buttons.


Starts out great with a clear metaphor of the dual nature of their business but then the copy says nothing except for a few buzz words. Sure it’s pretty much impossible to actually use a testimonial but I would like to have one. At least an actual problem solution that demonstrates their capabilities would be better. With real numbers and real results.


It’s very hard to have an attention getting ad without a human or an animal in it. It would have been better to put a fish in the glass. What is chlorsulfonated polyethylene? It’s an honest question this ad should answer.

 
I take it back what I said about Burke. This ad is informative and doesn’t have an animal in it. Good invitation to the product launch and a convincing story. A lot packed into a small package but it works. Good job, Crane.


Oh boy, “Settle the Fuck Down!” It’s not even a metaphor for their process. Or so complicated I don’t get it. Great photo and an easy to understand process that replaces flocculant. Why not explain it? They start in the fine print.


A branding ad with the name in the headline. Why waste the space? What does Aerostrip mean? Air-O-Strip? Strip-O-Air would be better. The copy begs for some actual detail about how it saves money and time. Is the floor mounting patented? 


If you can’t say anything but your name at least show some projects. Some capacities or details of the photos would be nice.


Everything works great. I’d just like to know the guy’s name and contact info, I’m ready to learn more. The promised application examples aren’t on their web site.


Good information for applications. I guess the ad is dual purpose for manufacturing ideas and for membership. Pick one or the other, if you can.


What’s the use of such a milk toast ad? Like logos on a Nascar? At least BASF had a slogan, “We don’t make the products, we make them better.” Better off using the cost of this ad to sponsor industry association meetings. They could use it. At least their local rep could get up and say a few words.


Nice informative ad. I like the story they tell and the clear product definition and illustration.


Good basic product ad. Begs to be online with the video link. I thought I was going to get a good demonstration but instead I got a long funky web page. Still don’t understand how it eliminates a welded flange.

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