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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location

How to Market ‘Sustainability’? (Green Marketing)

Leading by example is the best way to practice sustainable and Green marketing.

Post by Nikki Birchfield Sustainability & Tourism Professional Top Contributor to LinkedIn GreenBiz.com – Sustainability Professionals group.

“It seems many people these days are jumping on the sustainability bandwagon. However, not all that are on board are necessarily truly concerned about all the aspects related to sustainability (economy, environment, & socio-cultural). It seems as if they would rather market the idea than actually fully commit. Do you think it wise to market the sustainable aspects of a business or company, despite a lack of whole-hearted commitment to sustainability? Is this yet another example of ‘green-washing’? And if trying to promote and market the sustainable components of a business, what is the best way to go about doing so?”

Great topic Nikki,

Green Building Consulting Frank Lloyd WrightIn 2003, Janet and I purchased a 1956 home designed by Frank Lloyd Wright. It rekindled my interest in architecture. I had studied it for three years before I started working for my Father’s industrial ad agency. When searching for the evolution of Mr. Wright’s Organic architecture, I learned of the U.S. Green Building Council and have been a big promoter since. Link to the Boulter House site.

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Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.