In industrial branding, all touchpoints should have a consistent corporate look, feel and tone of voice. Advertising, business cards, websites, PowerPoint slides, product line sheets, email signatures, labels and literature should share the same themes. Keep all external and internal communications consistent and enforce those standards. Your brand will thank you.
Solid industrial branding is purposeful and strong, unique enough to be recognized and generate interest, always on-target for the market and audience, always on-brand, authentic in message, and visually striking. For industrial marketing, a photographic style can be every bit as important as a great logo and a well-chosen font stack. A good brand standards guide is the industrial-strength glue to hold all of these together.
Examples of Brand Style Guides on Hubspot (external link)