In response to Isaiah Adams’ post, “.” Which was a repost of a “Why Building Material Marketers Must Be Multilingual, blog.optimizationgroup.com, Why it’s important for marketers in the Building Materials industry to be able to speak the multiple languages of their customers.”
Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In addition to keeping up with the ‘Jones’, globalization has increased, not only the markets available, but also the competition, making it more difficult to have a competitive edge.
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products.
Social technology has revolutionized the way in which people interact and the social network phenomenon has invaded our lives in more ways than one. Many people in the corporate sector are beginning to recognize the benefits of sharing information instantaneously and are developing private social networking platforms for their employees to do so.
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