Make Good Ads Great!
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…
What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…
Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…
As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean for…
Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.
Renewable energy is becoming more and more popular these days. We recently jumped on the band wagon and had solar panels installed on our home in Anthem, Ariz. On average, we have 299 sunny days per year, so it is a pretty darn good investment.
The down side to energy from solar panels and wind turbines is their on-off nature. When the wind stops blowing or the sun stops shining, the energy production stops. That is not a problem for us, because we are still connected to the grid and can get power even when the sun doesn’t shine. But believe me — they know how to charge rate payers who have solar!
A short history of Lohre & Associates:
“After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges.” Read more.
One of the founders of our agency, Edmund Strauchen, did the above illustration for the Enquirer that day.
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