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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location
Scott Hasson VP Of Marketing For Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

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Data analytics still need the human touch for metalworking equipment marketing

By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…

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Best Practices in Process Equipment Marketing – Short Courses for the Bulk Materials Handling Industry

(We love educational material. It’s getting rarer and rarer for universities to offer classes on industrial processes. They are usually left to teach theory and let the greenhorn learn on the job. We’re writing a size reduction systems article for ROCK PRODUCTS. If you have any resources we can use, please send them on.)

From the Bulk Inside newsletter Dec 7, 2015

Short-Courses-for-the-Bulk-Materials-Handling-Industry-300-1.jpgCHATHAM, KENT – A range of very popular and useful short courses designed specifically for the powder and
 bulk materials handling industry.

Our range of short courses is designed to equip delegates with the means to identify and overcome difficulties that may arise, saving time and increasing productivity.

Our experts’ in-depth knowledge as specialists in powders and bulk solids is complemented by their experience across all industries including, but not limited to, renewable energy, pharmaceuticals, process and chemical engineering, recycling, food processing and mining.

In order to meet Industry’s changing needs, we continually update the range of courses to reflect current trends, hence the introduction of 3 new courses this year.

The courses are all held at our site in Kent, on the University of Greenwich campus.

2016 Course calendar
2 – 3 Feb:    Advanced Course: Pneumatic Conveying System Design
4 Feb:    Rotary Valves; Design Selection and Operational Issues
10 Feb:    Electrostatics in Powder Handling
24 Feb:    Powder and Dust Containment in the Process Industry
9 March:    Network Security of Industrial Control Systems in the Process Industry  – ** new course
15 – 17 March:    Storage and Discharge of Powders and Bulk Materials; includes optional practical session
6 April:    Dust Explosions – How to Demonstrate DSEAR/ATEX Compliance
13 April:    Caking and Lump Formation in Powders and Bulk Solids
26 – 27 April:    Advanced Course: Design of Equipment for Storing and Discharging Bulk Materials
10 – 12 May:    Pneumatic Conveying of Bulk Materials; includes optional practical session
24 May:    Undesired De-blending and Separation in Processes and Equipment
7 – 8 June:    Introduction to the Processing of Dry Solid Materials  – **new course
28 – 29 June:    Measurement of the Properties and Bulk Behaviour of Particulate Materials
5 July:    Handling and Storage of Waste and Recycled Bulk Materials – **new course
11 – 13 Oct:    Overview of Particulate Handling Technology; includes optional practical session
22 – 24 Nov:    Pneumatic Conveying of Bulk Materials; includes optional practical session
13 – 14 Dec:   Biomass Handling, Feeding and Storage

For full course details, course fees and terms and conditions, please visit www.bulksolids.com Discounts are available for group bookings and repeat attendances.

Enquiries and Bookings

• + 44 20 8331 8646

© The Wolfson Centre for Bulk Solids Handling Technology

This article is published by The Wolfson Centre for Bulk Solids Handling Technology
“Providing Cost-Effective Solutions to Industrial Problems”

The Wolfson Centre for Bulk Solids Handling Technology is part of the School of Engineering at The University of Greenwich at Medway, Kent, UK and has specialised in solving materials handling problems since 1973.  

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Water Efficiency: Reader Survey, Industrial Marketing Review


Verizon – Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.


Another great ad. Very clear headline, good photo and the copy gets right to the point about the guarantee. Directs folks to their booth and even social sharing buttons.


Starts out great with a clear metaphor of the dual nature of their business but then the copy says nothing except for a few buzz words. Sure it’s pretty much impossible to actually use a testimonial but I would like to have one. At least an actual problem solution that demonstrates their capabilities would be better. With real numbers and real results.


It’s very hard to have an attention getting ad without a human or an animal in it. It would have been better to put a fish in the glass. What is chlorsulfonated polyethylene? It’s an honest question this ad should answer.

 
I take it back what I said about Burke. This ad is informative and doesn’t have an animal in it. Good invitation to the product launch and a convincing story. A lot packed into a small package but it works. Good job, Crane.


Oh boy, “Settle the Fuck Down!” It’s not even a metaphor for their process. Or so complicated I don’t get it. Great photo and an easy to understand process that replaces flocculant. Why not explain it? They start in the fine print.


A branding ad with the name in the headline. Why waste the space? What does Aerostrip mean? Air-O-Strip? Strip-O-Air would be better. The copy begs for some actual detail about how it saves money and time. Is the floor mounting patented? 


If you can’t say anything but your name at least show some projects. Some capacities or details of the photos would be nice.


Everything works great. I’d just like to know the guy’s name and contact info, I’m ready to learn more. The promised application examples aren’t on their web site.


Good information for applications. I guess the ad is dual purpose for manufacturing ideas and for membership. Pick one or the other, if you can.


What’s the use of such a milk toast ad? Like logos on a Nascar? At least BASF had a slogan, “We don’t make the products, we make them better.” Better off using the cost of this ad to sponsor industry association meetings. They could use it. At least their local rep could get up and say a few words.


Nice informative ad. I like the story they tell and the clear product definition and illustration.


Good basic product ad. Begs to be online with the video link. I thought I was going to get a good demonstration but instead I got a long funky web page. Still don’t understand how it eliminates a welded flange.

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Pay Per Click – Good Industrial Marketing Idea or Money Pit?

With careful consideration, thoughtful planning, and the right hacks, Pay Per Click (PPC) advertising can be a helpful resource investment alongside other marketing campaigns. Thanks to Marcel Pirlich for his PPC email this morning as inspiration.

Five core aspects of PPC:

1) Define your goals.

Ask yourself:

• What do we offer? What makes us special? Where do we offer our product?
• Who is our target audience? Where are our potential customers? What do we want our prospects to do?
• What is our budget? How much do we want to spend monthly on PPC? How much do we want to pay for one new customer, sign-up, etc.?
The more specifically you can answer these questions, the more effective your PPC advertising will be.

2) Develop a comprehensive keyword list.

Industrial marketing ideas for AdwordsWhen it comes to keyword selection for startups, long-tail terms are great ones to go after. They’re highly targeted and may be more cost-efficient than more competitive terms.

The best way to do this is to understand the questions about your business and audience. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. The chart illustrates different types of keywords for the different buying cycle stage: top of the funnel (research), middle of the funnel (specifications) and bottom of the funnel (buying).

3) Know your competitors like your best friend.

Why do I need Industrial marketing ideasAfter identifying your goals and a solid keyword list, complete a competitive analysis — not so you can obsess over them, but so you can identify opportunities.

Do other company’s offer a strong differentiation? Are they bidding on keywords you’ve missed? How are their ads and landing pages different from yours? Asking yourself these questions can provide clarity regarding who else is in your market and what their acquisition tactics are.

4) Track your conversions right from the start.

Goals for Industrial Marketing IdeasIf you can’t attribute actual leads and customers to your PPC activities, you can’t make intelligent decisions about where to cut spend (or increase it).

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Review: Designing B2B Brands” for industrial marketing communications”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it’s about Deloitte’s branding and its implementation throughout the organization. We saw an ad on HOW’s website.

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Why isn’t education a good industrial marketing idea?

The Data You Need to Make a Compelling Case for Inbound Marketing

by Erik Devaney

Date

March 20, 2014 at 8:00 AM, website.

(Thanks Eric for this informative post. We’re eating our own dogfood, trying to answer the questions: Why?, What?, How? and Who? of industrial marketing education. From our experience only a fraction of companies really have education at the core of their marketing strategy, but that’s all there ever was except for the low cost leader.)

100-stats-charts-graphsWhether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism, if not disdain.

Fortunately, there is a magic bullet in this case: Data. While it’s easy to argue with mission statements and philosophies, it’s considerably harder to refute cold hard data.

That’s why we’ve put together this new presentation: 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. We encourage you to flip through the presentation and copy/paste stats, charts, graphs, and entire slides into your own presentations for convincing your company that inbound is worth the investment. Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style.

Below are some examples of how you can use these stats, charts, and graphs to answer the tough questions.

Is Inbound Really Worth the Effort?

Like anything worth doing, inbound marketing takes effort. But is all that effort actually worth it?

In a word, yes. The graph below shows that while inbound marketing channels (specifically social, email, blogging, and SEO) do require higher time commitments than outbound channels, inbound channels are more likely to generate leads at a below-average cost.

inbound_strategies_show_positive_cost_per_lead_vs_effort

To put a firm number on just how inexpensive inbound leads are, we can turn to our friends at Search Engine Journal, who report that inbound leads cost 61% less than outbound leads.

inbound_leads_cost_61_percent_less

Are Other Companies Even Doing Inbound Marketing?

Absolutely! In fact, nearly 60% of marketers report that they have adopted inbound strategies.

nearly_60_percent_of_marketers_have_adopted_inbound_strategies

What’s more, nearly half of CEOs report that their companies have completely integrated inbound strategies with their marketing strategies at large.

nearly_50_percent_of_CEOs_report_complete_inbound_integration

What About This ‘Blogging’ Business? Does It Really Work?

Again, let’s let the numbers do the talking. For starters, companies that blog generate 126% more leads than those that don’t.

companies_that_blog_generate_126_more_leads

Furthermore, 43% of marketers report that they have generated customers from their blog.

43_percent_of_marketers_generate_customers_from_their_blog

But here’s where things get really interesting: of marketers who blog on a daily basis, 82% report that they’ve generated customers from their blog. 82%!

82_percent_of_marketers_who_blog_daily_acquire_customers_from_their_blog

Isn’t SEO Dead? Why Should We Dedicate Resources to It?

SEO is certainly changing, but it’s by no means “dead.” In fact, when it comes to comparing conversion rates of specific channels to the amount of effort they require, SEO is leading the pack.

seo_has_the_highest_conversion_vs_effort

And according to Search Engine Journal, SEO leads have a considerably higher close rate than outbound leads.

seo_leads_have_a_14.6_percent_close_rate

Tell Me More About This “Marketing Automation” I Hear So Much About

When used correctly, marketing automation software can give your business a serious boost. According to Gartner research, companies that use automation experience a 10%+ increase in revenue within six to nine months. (Not too shabby.)

companies_that_use_automation_increase_revenue_by_10_percent

If you’re wondering where you can find the absolute best marketing automation software available, we’ve got you covered. In a recent report from VentureBeat, HubSpot was named the “best all-around marketing automation system.” Here’s a breakdown of how all the companies in the report fared when it came to content optimization and content targeting.

hubspot_number_one_in_marketing_automation

That was just a taste of some of the data you’ll encounter in 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. Download the full presentation to get access to all of the slides!

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Advancing Information Sharing Through Digital Industrial Marketing

National Association of Electrical DistributorsThroughout the entire three days at NAED AdVenture, there were several panel discussions and break-out sessions specifically designed for electrical manufacturers and distributors to discuss their relationship together; outside the realm of marketing. They were designed to help each sector better understand the other and to address key issues or topics that each had. Bringing the industry together in this fashion is extremely helpful to both parties and gives each party something to strive for in bettering relationships and processes with one another.

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