Google Analytics is Sunsetting Their Old UA Tag Changes are coming next year to Google Analytics platform that measures data from the UA tags placed on your websites. The newer GA4 tags are replacing the old outdated UA tags. This…
If you are like many of our industrial clients, you'll be taking some or all of your vacation in the coming months as the holiday lull takes hold. Website maintenance while you're away might be on your mind. Like many…
How do you decide what candy to buy? Marketing plays a large role. As marketers, we know there are many heuristics or motivations that drive us to act. This fact is evident every October when Halloween rolls around. The urge…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Why would a web developer advise against a CMS? We say so because you might not need it, and could sometimes be better off without it. We have built many CMS websites, a lot, of all types, since as far…
What can a business owner, marketing director, or novice do to protect their website? If your website is dynamic (not static HTML), there are several simple but crucial steps you can take to protect your website:
Could I be better off with an HTML site than a CMS? There are a lot of advantages to having a CMS (Content Management System) for your website, and there are disadvantages as well. How good or bad either choice…
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…
Answer: A CDN (Content Delivery Network) is something that most any website can benefit from. From blogs to storefronts to even the often less-trafficked industrial manufacturing websites, CDNs, when configured properly, can add greatly to your SEO efforts and visitor…
