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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location
Scott Hasson VP Of Marketing For Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

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Graphic Showing Increasing Online Sales Brought In Via Google Shopping

Case Study: The Benefits of Google Local Shopping Advertising Campaigns

Graph showing increasing online sales

This project for TMI (Trailer Marketing, Inc.) began as a standard WordPress build with the setup of Woo-commerce for a trailer and trailer parts retailer in Northern KY with a massive selection of semi-truck trailers and an even larger selection of trailer parts and accessories.

A Welcome New e-Commerce Web Development Challenge

We needed to integrate the new e-commerce functionality with their website’s existing role of displaying new and used trailers for sale via TruckPaper.com.

Our goal was to increase their trailer sales online, in-store sales, calls for roadside service, while competing with other online retailers as well. We had to keep in mind that the ideal customers are local truck drivers, as well as truck drivers passing through in need of parts or service.

The first stage of this was to give TMI the basics: A well-crafted site with all of the SEO best practices applied from the very beginning. This included speed, security, and a template solid enough to score exceptionally on our SEO bench-marking utilities.

From there, we refined site content to give them the best organic search advantage we could offer on code and content alone. Knowing that these SEO basics can take a while to pay off, we also built the website to facilitate accurate paid search conversion counts.

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Graphic: Industrial Marketing Management Word Cloud

Five Reasons to Add Programmatic to Your Industrial Manufacturing Marketing Mix

Behavioral Targeting Offers Industrial Manufacturers an Edge

The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.

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Data analytics still need the human touch for metalworking equipment marketing

By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…

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Green Marketing Benefits of LEED Version 4

We all know that a vested interest in the future is what keeps businesses operating. What better way to showcase your investment than working in a green building? Not to mention, the employee perks associated with green building: cleaner indoor environmental quality, more natural lighting, green cleaning products, etc., all of these components contribute to the wellness, health, and productivity of your employees. Helping them stay happier and productive longer.

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What is the State of Industrial Marketing? The State of Inbound Report.

Welcome to the seventh annual State of Inbound report. We’re glad you’re here.

Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions.

“What is State of Inbound ?”

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Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

How do you break through the clutter? Literally. That’s our problem as we commence a new campaign for mining equipment. Here’a a peek behind the creative process.

Winners of the “Play Ball Raffle” are:
George Mahama, MUC
Dave DiPilla, JWK Technologies
Clark Noland, BarrelMover 5000
Duane Patnode, D-A Lubricant Company
Bill Ganger & Girish Dubey, Star Inc.
Dennis Zeiger, Polydeck Screen
Mark Strader, Phoenix
Rob Dietrich, Halma Holdings
Dan Grabowski

To claim your two tickets please leave a reply or contact Chuck Lohre, cell 513-260-9025, [email protected]. Thanks for playing. 

Art Dickinson Industrial Photography

At first, we thought some great photography of their employees would stop everyone on the page. Photos of people are always effective in that respect. Even if the person’s face is no larger than a postage stamp, eye-tracking software proves it makes viewers stop and look. But we’re not the only creatives to note that — it’s why there are (reliably) a dozen or so such ads in every industry pub. Testimonials from customers are better but don’t hold your breath if your under deadline. Photo courtesy Art Dickinson Photography.

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Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.