CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.
This project for TMI (Trailer Marketing, Inc.) began as a standard WordPress build with the setup of Woo-commerce for a trailer and trailer parts retailer in Northern KY with a massive selection of semi-truck trailers and an even larger selection of trailer parts and accessories.
A Welcome New e-Commerce Web Development Challenge
We needed to integrate the new e-commerce functionality with their website’s existing role of displaying new and used trailers for sale via TruckPaper.com.
Our goal was to increase their trailer sales online, in-store sales, calls for roadside service, while competing with other online retailers as well. We had to keep in mind that the ideal customers are local truck drivers, as well as truck drivers passing through in need of parts or service.
The first stage of this was to give TMI the basics: A well-crafted site with all of the SEO best practices applied from the very beginning. This included speed, security, and a template solid enough to score exceptionally on our SEO bench-marking utilities.
From there, we refined site content to give them the best organic search advantage we could offer on code and content alone. Knowing that these SEO basics can take a while to pay off, we also built the website to facilitate accurate paid search conversion counts.
Behavioral Targeting Offers Industrial Manufacturers an Edge
The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.
By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
This editorial contribution by our client Stedman Machine Company received nearly ten times the response from a regular banner ad. Editorial always out performs display advertising. In fact editorial is marketing, display ads just give you a chance to spread your…
We all know that a vested interest in the future is what keeps businesses operating. What better way to showcase your investment than working in a green building? Not to mention, the employee perks associated with green building: cleaner indoor environmental quality, more natural lighting, green cleaning products, etc., all of these components contribute to the wellness, health, and productivity of your employees. Helping them stay happier and productive longer.
How do you break through the clutter? Literally. That’s our problem as we commence a new campaign for mining equipment. Here’a a peek behind the creative process.
Winners of the “Play Ball Raffle” are:
George Mahama, MUC
Dave DiPilla, JWK Technologies
Clark Noland, BarrelMover 5000
Duane Patnode, D-A Lubricant Company
Bill Ganger & Girish Dubey, Star Inc.
Dennis Zeiger, Polydeck Screen
Mark Strader, Phoenix
Rob Dietrich, Halma Holdings
To claim your two tickets please leave a reply or contact Chuck Lohre, cell 513-260-9025, [email protected]. Thanks for playing.
At first, we thought some great photography of their employees would stop everyone on the page. Photos of people are always effective in that respect. Even if the person’s face is no larger than a postage stamp, eye-tracking software proves it makes viewers stop and look. But we’re not the only creatives to note that — it’s why there are (reliably) a dozen or so such ads in every industry pub. Testimonials from customers are better but don’t hold your breath if your under deadline. Photo courtesy Art Dickinson Photography.
A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore, barium oxide and barium carbonate.
At that time conventional 3 ft. x 5 ft. rectangular screens were in operation. Two different models of the SWECO Vibrating Screen Separator are now in operation at the California Plant.
Using a 48” diameter SWECO Separator the company now screens barite ore weighing approximately 180 pounds per cubic foot at the rate of 10 tons per hour output at minus 10 mesh fraction. The separation is performed on a 6 mesh stainless steel wire cloth (opening of .1318 inches, 3360 microns) and a 10 mesh stainless steel cloth (opening of .0742 inches, 2000 microns). The desired product is taken at minus 10 mesh.
Barium oxide grinding material is fed through a SWECO single-deck unit at the rate of 2 tons per hour. The separation is made on a 40 mesh stainless steel cloth (opening of .0185 inches, 400 microns). The plus 40 mesh fraction is desired.
A single deck unit with dust cover is used to screen lamp black for consumption within the California Plant. A single deck SWECO Unit with 20 mesh stainless steel cloth (opening of .0340 inches, 841 microns) is used and the minus 20 mesh is the desired product used in a closed circuit with mill.
The SWECO Vibrating Screens Separator are gyratory in principle in that the material is tumbled around, across and vertically on a horizontal screen cloth. More than one cloth can be “decked” one above the other. The cloth is mounted especially on tension rings which in turn can be rotated 45 to 90 degrees at intervals. The company thus extends screen cloth life considerably.
See SWECO at the 2016 International Production & Processing Expo (IPPE), http://ippexpo.com/. January 26-28, 2016, Atlanta, GA, Booth 7948.
This post was originally posted in SWECO’s LinkedIn Group, SWECO Screeners, Sifters and Separators, strictly an application forum for industrial screeners, sifters and separators. It has over fifty members from around the world. We promote membership with inexpensive LinkedIn ads directed to the over 8,000 LinkedIn members with job titles that fit our audience. Visit the group to learn more.
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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