(This week’s guest post is from Scott Costa, Publisher, tED magazine. We weren’t able to go to AdVenture this year but it’s the best industrial marketing conference for the electrical manufacturing and distribution industry. Our Creative Guide is from a presentation we gave at 2004’s conference. We just got the 8-19-2016 NAED eNews with this article featured.)
The 2016 NAED AdVenture Conference brought together about 140 marketing professionals in the same room.
Your new web design or web development project is finished… or is it?
In a sense, maybe your web design or web redesign project is coming to a close. You’ve covered everything that is within scope, satisfied every need that was laid out in the project planning, web design quote, or purchase order. The end of project meeting answered all remaining questions, employees were trained on how to use and manage their new website, and it looks like you can call this a job well done and *finally!* launch your new corporate website.
From here, ideally, your new site will impress visitors, generate new leads, make sales, and yield much better search results. You finally have a site that is well-optimized for search by today’s standards, including being responsive/mobile-friendly. You even made sure to make it a secure (HTTPS/SSL) site.
Yep, your site is completely, at this very moment, modern and will serve you well for 2 to 5 years, until you need to completely replace it again, as business from the site begins to slow, and visitor counts dwindle…
and when that time comes, you may wonder…
“Our last web design is only a few years old, why is this happening?”
Here are some of the most common reasons a great website can fail over time:
Last week our office was on top of the Cincinnati Business Courier’s Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.
Let me explain.
We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense.
Cincinnati Ohio has one of the most concentrated LEED building collections in the world. A quick one hour tour will show you who’s a part of this movement.
The tour starts at the Fire Station No. 9 in Avondale. After your breakfast at Sugar N Spice, step out side and notice the gleaming white concrete blocks that keep the building cool in the summer. The solar shades on the south side also help along with the concrete parking areas. The grounds have native and adaptive landscaping. The polished concrete floors are stained blue in the living quarters. We have used the community room for classes to pass the LEED AP exam. The only problem is that you have to evacuate if the house gets a call requiring all the trucks to leave! Green Cincinnati Education Advocacy hosted an educational event for the opening of the station. Mayor Mark Mallory came and addressed the attendees.
As we travel south on Reading Road to the North Avondale Cincinnati Public School we’ll discuss how Ginny Frazier, a teacher at CPS who couldn’t catch a breath in the new schools CPS was building, partnered with Joel Stout, president of the local chapter of the U.S. Green Building Council, to convince CPS to build to LEED standards and along the way got legislation passed in Ohio to require all educational funds reach LEED standards. North Avondale has an active after school green mentoring program run by Ginny Frazier and her Alliance for Interconnection and Connectivity non-profit enviromental advocacy organization. Ohio Leads the Nation with 100 LEED-Certified Public Schools and Hundreds More in the Pipeline,“Ohio is the recognized nationwide leader in sustainable school design, with more than 300 total schools either registered or certified through LEED. On average, Ohio’s first 100 certified schools have been designed to use 35 percent less energy and an average of 37 percent less water than comparable buildings constructed and operated to traditional standards. In addition, these schools provide healthier indoor environments conducive to learning.”
The developer of Cincinnati’s first tiny houses is getting ready to start construction on the homes in Over-the-Rhine.
Brad Cooper, who launched Start Small Homes after he received a $100,000 grant from People’s Liberty, expects construction to begin soon on the two small homes. Cooper’s project explores tiny homes as a solution to affordable housing, working to create a market-rate solution for diversely affordable home ownership opportunities.
One of the homes will be sold at market rate, with a list price of $200,000. Going by the usable square footage, that’s about $690 per square foot.
But Cooper said it’s not fair to compare the tiny house’s price on the traditional per-square-foot measurement since it requires all of the infrastructure of a full-sized house.
The other home will be sold to a low-income household rate. Cooper said he is still working out the details on pricing for that home.
Cooper, who is a trained architect, originally wanted to price the homes at $70,000 each. The homes also were originally designed to be smaller with a total of 200 square feet of living space. But he still says at $200,000, a buyer would be getting the tiny home at a good value.
During events held throughout the summer, about 75 people have showed up to learn more about the tiny houses.
Each two-story tiny home has a kitchen and living space on the first floor complete with a refrigerator, butcher block counter and cabinets, and the second floor has a bathroom and the bedroom.
People’s Liberty, a philanthropic lab that invests directly in individuals, has helped Cooper through the process. Jake Hodesh, vice president of operations at People’s Liberty, said they have been working to understand all the processes that go along with building a tiny house.
“We’ve learned alongside Brad what it means to build a tiny home,” Hodesh said. “We’re investing in projects that haven’t been done before.”
The homes, located at 142 and 144 Peete St., will have solar panels and are designed to take advantage of passive cooling. Cooper expects utilities to cost about $50 per month.
Cooper doesn’t have additional sites for more tiny homes at this point, but he has learned ways to bring the prices down. By building more tiny houses at one time, as well as getting smaller lots or building multiple tiny homes on the same lot, he believes he would be able to bring prices down.
Demeropolis covers commercial real estate and development.
Residential Green Building / Green Living Member Circle, OTR Condo, Green Home Tour
November 1 @ 1:00 pm – 3:00 pm
November 1, 2015, 1 pm till 3 pm, Over-The-Rhine Condo transformed into LEED Platinum. Meet Architect Martha Schickel Dorff and resident Chuck Lohre who did the LEED renovations and documentation. Features include a renewable energy pellet stove, 91% Energy Star plug loads, 31% water savings and 100% sustainable sites credits. Contact Chuck Lohre to register [email protected], 513-260-9025. Learn more.
There is another USGBC tiny space tour on November 14 in Covington:
For 2015 the Southwest Chapter of the U.S. Green Building Council, Green Living Member Circle is producing nine Green Home Tours. Contact Chair Chuck Lohre to join, receive newsletter or register for any of the tours, [email protected], 513-260-9025. Chapter members get preference for the tours and can bring a friend. Attendance is limited to 20, the address will be provided after you register. There is no charge for the tours just your help in promoting them is asked. Learn more.
The 2015 tours are sponsored by The Sustainable Partnership of Cincinnati, a group of businesses offering sustainable products and services to create sustainable homes and offices. Learn more.
We’re promoting sustainable home tours and events in the hope that a community of passionate individuals will come together to help each other create green homes in the Tri-State and support the local Chapter of the U.S. Green Building Council. Sincerely, Chuck Lohre
Start Small Matters – Tiny Homes For Sale These gems will be located at 144 & 142 Peete St. Both will be energy efficient and high-quality. One home is open to anyone, the other is income restricted. Through successful tiny home development, project lead, Brad Cooper, hopes to provide an example of urban housing that creates more accessible home-ownership opportunities. Learn more.
Residential Green Building Member Circle Meeting Oct 28, 5:30 – 7 pm Mecklenburg Gardens 302 E University Ave, Cincinnati, OH 45219. Goals: Advocate to other jurisdictions to provide incentives for green buildings similar to City of Cincinnati’s tax incentive. Involve green home experts in forming a shared vision for the future. Learn more.
USGBC Tiny Home Tour “Shotgun Row,” Covington, KY. Nov 14, 10 am till Noon, The best example of existing tiny homes in Greater Cincinnati. Covington, Kentucky’s Center for Great Neighborhoods’ Shotgun Row restoration of five vacant and rundown shotgun houses. Contact Chuck Lohre [email protected], 513-260-9025. Learn more.
Ohio’s Energy Future Is Now, Nov 18, 7:30 am – 4 pm
Movie & Discussion, Tangeman University Center MainStreet Cinema, University of Cincinnati Continuing Education: 1.0 hours AIA, GBCI, ASLA, and LFA Biophilic Design is a documentary film that explores an innovative way of designing the places where we live, work, and learn. Learn more.
For immediate release – Cincinnati MLS adds Green Building Tools Cincinnati, OH —
September, 2015 – The Multiple Listing Service (MLS) of Greater Cincinnati recently rolled out a set of enhanced features aimed at helping homeowners increase the value of their home through investments in energy efficiency and other green features. Related to a national Greening the MLS effort, homeowners and their real estate agents are now able incorporate a number of new energy features into the MLS systems via an innovative Energy Efficient/Green Features form. With this form, a homeowner can identify a comprehensive set of energy saving enhancements, including specific building rating information such as LEED, Home Energy Score, HERS rating, and ENERGY STAR. The form is then uploaded into the MLS system and searchable by realtors to share with prospective buyers.
A collaborative effort of organizations that include the U.S. Green Building Council’s Cincinnati Chapter, the Greater Cincinnati Energy Alliance, Green Umbrella, and Efficiency First Cincinnati, have been working with the Cincinnati MLS over the past two years to build a community dialogue around the value of energy efficient homes in the Cincinnati market. Studies from across the country have revealed that homes with energy efficiency or other green features not only save money, but have a higher average value, in some cases nearly 10% more that their non‐energy efficient counterparts.
To test its assumptions and explore options to grow the industry, the coalition convened a series of stakeholder discussions that included a diverse array of local real estate agents, appraisers, home builders, planning officials, and mortgage bankers. The purpose of this dialogue was to discuss the opportunities and challenges associated with increasing transparency of green and energy efficient homes. Out of these conversations a consensus began to emerge around the value of green homes and the group developed a series of recommendations to the Cincinnati MLS to help incorporate more green building information into the local database.
Why Add Green Features? Home energy costs typically exceed the costs of both insurance and property taxes, yet there is no easy way to report on and compare the energy use of homes. Home sellers experience similar frustrations. Those homeowners that have made investments in home energy improvements (such as insulation, high‐efficiency heating and cooling, and other energy saving measures), are often unable to recoup their investments due to the inability to effectively communicate these benefits. Incorporating this information into the MLS system is thus crucial in creating value.
Gaining Value with Green Studies conducted in markets throughout the country have shown that homes with green features have increased value, transact more quickly, and experience lower rates of foreclosure, compared to similar homes without these features. A 2012 study conducted by a pair of UCLA economists found that green labeled homes were selling for a 9% premium compared to non‐labeled homes. A 2013 study from the University of North Carolina Center for Community Capital and the Institute for Market Transformation found a 32% lower risk of default for energy‐efficient homes.
Contact: Jeremy Faust, Business Development Director Greater Cincinnati Energy Alliance 513.621.4232 x131 | [email protected]
OR Paul Yankie, LEED AP Homes, REALTOR®, GREEN CFO / Quality Assurance Designee Green Building Consulting 1401 Main St. Cincinnati, OH 45202 513.304.4120 – Cell 513.381.1470 – Office [email protected]
We compare NYC’s Frye store with Lohre & Assoc.’s LEED Platinum Commercial Interiors
Yesterday we visited the Frye store in NYC’s SoHo neighborhood. You might recognize Frye’s heritage as a shoe and bootmaker, but today it’s a lifestyle fashion brand. The Spring Street store serves as one of its flagship locations and this particular one earned LEED Platinum. The store manager didn’t know much about the LEED certification (and the store doesn’t point out its LEED status through graphics), so we enjoyed filling him in on what we saw and suspected. Both Lohre & Assoc. and Frye obtained LEED Platinum under v2009 so it’s a direct comparison. Using credit sheets for each, we were able to quickly scan and compare the projects.
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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