Who has the Emperor’s Clothes? Google AdWord Facts for Process Equipment Marketing
- October 21, 2015
- Charles Lohre
- Advertising, Business to Business Advertising, Business to Consumer Advertising, Internet Advertising, Internet Marketing, Process Equipment Marketing
Some industry watchers say Google is a modern day “Emperor’s New Clothes” story. Everyone is so worried they will look stupid; they don’t see the hypocrisy of AdWords. Here are ten reasons why. We’re forced to use AdWords because our clients want to come up on top of a Google search no matter what. We try to encourage improving the page content, but that’s more difficult than just paying for AdWords. That’s even what American Express says in its book, “When Everything Clicks: Your Guide to Pay-Per-Click Advertising.”