Explaining The Value in Google Shopping Ads In the last year and a half, for a majority of industrial businesses, online marketing has become the most-essential part of business to business marketing strategy. While social media has become the dominant…
As much as things change, the more they stay the same.
Some industry watchers say Google is a modern day “Emperor’s New Clothes” story. Everyone is so worried they will look stupid; they don’t see the hypocrisy of AdWords. Here are ten reasons why. We’re forced to use AdWords because our clients want to come up on top of a Google search no matter what. We try to encourage improving the page content, but that’s more difficult than just paying for AdWords. That’s even what American Express says in its book, “When Everything Clicks: Your Guide to Pay-Per-Click Advertising.”
Thanks for the laugh about internet marketing, Zack. http://www.zackseckler.com If you liked this, you might also like, "Analysis of Emerson Inbound Marketing Campaign."
Featured Image (above) from Technical article in Forging Magazine Good Technical Articles are Often More Valuable than Ads We hear a lot about content marketing and social media (and we believe in it), but in the industrial marketing and industrial…
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