Business to Consumer Advertising

Some industry watchers say Google is a modern day “Emperor’s New Clothes” story. Everyone is so worried they will look stupid; they don’t see the hypocrisy of AdWords. Here are ten reasons why. We’re forced to use AdWords because our clients want to come up on top of a Google search no matter what. We try to encourage improving the page content, but that’s more difficult than just paying for AdWords. That’s even what American Express says in its book, “When Everything Clicks: Your Guide to Pay-Per-Click Advertising.”