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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location
Chinese (Traditional)

What is Industrial Marketing and Why is Digital Advertising So Important?

Industrial marketing is a form of business marketing focused on selling goods or services from one industrial business to another. It involves creating and maintaining relationships with other companies, generating leads, and promoting products or services to potential clients. Industrial marketing consists of two categories: business-to-business (B2B) marketing and business-to-government (B2G) marketing. Modern industrial marketing is built primarily around digital advertising.

Focused Industrial Care

Our customers deal with one person for each industrial marketing need. No customer support ladders here.

Save on Marketing

Our focused industrial expertise and knowledge of your industry saves you, and us, valuable time.

Smart Spending

If we aren’t sure it will drive sales, streamline marketing, or create new business opportunities, we will not recommend it.

Why should my industrial business focus on digital marketing?

Digital marketing is a modern marketing approach essential to improving ROI (return on investment) for marketing spend. Digital advertising for industrial marketing utilizes digital channels such as social media, search engines, email, video, and websites to promote products and services. The use of digital advertising in industrial marketing can be highly beneficial for several reasons:

  1. Increased reach: Digital marketing allows industrial businesses to reach a more extensive but more-focused audience than traditional marketing methods. Digital marketing benefits industrial companies looking to expand their customer base or extend new services to existing customers.
  2. Cost-effective: Digital marketing can be less expensive than traditional marketing methods such as print advertising, television commercials, and billboards. However, an excellent digital marketing strategy can mesh effectively with these marketing strategies and multiply their effectiveness.
  3. Measurable results: Skilled digital marketing provides detailed analytics that allow businesses to track the effectiveness of their marketing efforts and make adjustments as needed.
  4. Improved targeting: Effective digital marketing allows businesses to target specific demographics, industries, and companies, increasing the likelihood of reaching the right audience.
  5. Enhanced customer engagement: Digital marketing helps businesses build stronger customer relationships through targeted communications and personalized messaging.

In summary, digital marketing is an effective way for industrial businesses to reach a wider audience, engage with customers, and achieve measurable results while staying cost-effective.

What are 11 essential parts of a great digital marketing strategy?

  1. Research: A great marketing company will research your business, your industry, your products, and your customers before anything else. A GREAT industrial marketing company (Lohre) already knows many of these things. Their knowledge will save you time, payroll, and advertising spend with their understanding of your industry, related industries, related publications, your products, your company, and your competition.
  2. Website Design and Development: A well-designed website is the foundation of successful digital marketing campaigns for any industrial business. It should be mobile-friendly, easy to navigate, and optimized for search engines.
  3. Search Engine Optimization (SEO): SEO improves your company’s rank in search engine results pages (SERPs). Industrial businesses need to use the right content keywords, meta descriptions, and titles to improve their search engine ranking. Technical SEO also requires improvements to website performance. Great marketing and excellent content writing drive this home by fostering inbound links, an essential part of SEO that is often overlooked.
  4. Pay-Per-Click (PPC) Advertising: PPC advertising is an effective way to get immediate results from digital marketing. It involves paying for clicks on ads that appear on search engine results pages or other websites.
  5. Content Marketing: Content marketing involves creating valuable and relevant content to attract and engage a target audience. Industrial businesses can use blog posts, videos, infographics, and whitepapers to showcase their expertise and generate leads.
  6. Social Media Marketing: Social media marketing is how you promote your industrial business on social media platforms like LinkedIn, Twitter, and Facebook. Industrial companies can use social media to engage with customers, build brand awareness, and drive website traffic.
  7. Email Marketing: Email marketing involves sending promotional messages to customers and prospects via email. Industrial businesses can use email marketing to nurture leads, promote products and services, and stay in touch with customers.
  8. Analytics and Reporting: Industrial businesses need to use analytics tools to track the performance of their digital marketing campaigns. Good reporting includes tracking website traffic, monitoring search placement against competitors, assessing social media engagement, optimizing ad campaigns, and paying close attention to email open rates.
  9. User Experience: Industrial businesses must optimize their digital marketing for all devices. An excellent industrial website, landing page, application, social media profile, or email should be as appealing as it is easy to use, and all features and functions should be well-integrated.
  10. Marketing Automation: Marketing automation uses software to automate repetitive marketing tasks, allowing industrial businesses to focus on other aspects of their business. Digital marketing can automate sending emails and making social media posts, but it can also customize users’ experience. The best marketing automation also takes the work out of qualifying leads and customer relationship management.
  11. Online Reputation Management: Your industrial business needs someone to monitor and manage online reviews, mentions, and comments about your company. Responding to negative reviews and comments is essential to protect your online reputation. Fostering good reviews is another important part of reputation management. When well-managed, these together make your company appealing to potential customers.
industrial web development illustration - mobile friendly message distribution

Focused, Personal, Stable Industrial Relationships

We don’t serve hundreds of types of clients or even hundreds of clients. We serve a very select group of industrial companies and only a handful of non-competing industrial companies from each industry. You will not take a back seat to a competitor, or have to navigate through tiers of customer service to reach your dedicated industrial advertising specialist.

Partner with Industrial Marketing Specialists

Now that we have covered the how, the what, and the why when it comes to digital advertising for industrial businesses, let us help you to do your very best at it.

Partner with an all-industrial marketing firm that knows your industry and its companies. Lohre & Associates have been in marketing for nearly 90 years, and we have routinely evolved alongside the marketing needs of our B2B and, specifically, industrial business clients.

Call us at (513) 463-3429 or contact us online to discuss your industrial marketing strategy and for a free assessment of your current digital advertising needs.

    Additional Creative Services

    Copywriting For Industrial Marketing Photo - Depicting A Woman At A Keyboard.

    Research & Copywriting

    Industrial web development is more than graphics and SEO best practices. An effective website needs great content, from page content to informative articles to engage and inform your visitors. Fresh content encourages return visits and makes your website more attractive to search engines and potential visitors. Good SEO requires a modest to large website rich in information.

    Strong Branding For Industrial Digital Advertising Image Depicting A Solid Grapics Standards Guide.

    Branding & Identity

    Amazing digital advertising begins with strong branding. In the digital age, strong industrial branding requires consistent internal and external communication. A strong and recognizable logo and identity make for a strong and cohesive message throughout your website, digital advertising, and social media campaigns.

    Image Of Photographer Working With Camera For Industrial Digital Advertising Shoot, Showing Camera In Person's Hand.

    Commercial Photography

    Commercial photography for industrial products and services is about putting heavy duty machines, equipment and models in the best light. Our photographers can take the perfect photos for your industrial advertising, website’s pages, and blog posts. Great, consistent photography is essential to a successful industrial marketing project.


    Illustration for what is industrial marketing and why go with digital advertising? Shows a blue monster at a laptop staring at bar graphs and dollar signs
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