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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Five Reasons to Add Programmatic to Your Industrial Manufacturing Marketing Mix

Behavioral Targeting Offers Industrial Manufacturers an Edge

The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.

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IEEE GlobalSpec and TREW Marketing 2019 Smart Marketing for Engineers Survey

Top 10 Findings Engineers’ preferred content types are datasheets, case studies, and product/how-to videos. Engineers value online content sources most, primarily vendor websites and search engines. Nearly 50 percent of engineers subscribe to two to three e-newsletters. Over 90 percent…

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What’s the difference between Type 304 and Type 316 stainless steel, and what differentiates L-grade stainless steel?

More Questions and Answers from POWDER BULK ENGINEERING

Q: Industrial equipment manufacturers offer several metal material options for equipment construction metal materials. What are the differences in metals? What’s the difference between Type 304 and Type 316 stainless steel, and what differentiates L-grade stainless steel?

A: Paul Deegan, Vortex, says:
imageThe most common metals offered are AISI Type 304 and Type 316 stainless steel and AISI 1008/1010 or ASTM A36, which is typically referred to as carbon steel. These metals are used to construct the “wetted” parts in a piece of equipment — that is, those parts which come in contact with the conveyed material in a manufacturing process. Alternatively, the frame or structure in a piece of equipment is usually made from either aluminum or carbon steel because they offer weight advantages, cost savings, or both.
What is stainless steel

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Industrial Marketing Sales Tips that Still Matter

An ace salesperson can sometimes sell you some good life lessons.

We all have to do some selling in our lives, even if we don’t have to meet monthly sales budgets. In many business situations, we sometimes have to “sell” our own credibility and competence. In new social situations, we may have to sell our potential as an enjoyable companion.

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How to Write a Public Relations Telemarketing Script

Telemarketing for public relations is more than a list and a telephone.

To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail.

Telemarketing is defined by the number of actions you need to take to get the job done. The number of computer screens you look at and the number of clicks you need to make. Just like any other industrial process, when you look at the full spectrum of events and actions needed to engage the customer and take action, small changes and improvements in your process can have the effect of cutting your time in half and doubling your results. It’s all about clearly writing a process script.

Image from Contact Science from klpz, we’re a partner so get in touch if you’re interested in doing telemarketing in half the time and getting four times the results.

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Synchronous Motors and Drives – OEM Marketing

The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations. 


Custom Sinochron® Synchronous Motors and Drives can Operate without and Encoder

The SINOCHRON® Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

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Metal Working Equipment Marketing Plan

To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue!

ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It’s not much of a directory any more since they couldn’t compete with Google.  They are a good blogger as a good Hubspot dealer should be. A directory program with ThomasNet runs at least several thousands of dollars to start, but like our advice for purchasing search engine ad words, “Don’t do it until you have optimized your web site first.” We’ve found that ThomasNet’s directory is only good in certain industries that have adopted it as a platform to generate quotes. But even those are going away and Thomas’ attempts to teach newbes is a losing attempt.

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Catch Some Rays” with Your Mining Equipment Marketing “Battery!””

Gravel Batteries – As green energy proponents address its intermittent nature, good old-fashioned gravel may provide a solution.


Renewable energy is becoming more and more popular these days. We recently jumped on the band wagon and had solar panels installed on our home in Anthem, Ariz. On average, we have 299 sunny days per year, so it is a pretty darn good investment.

The down side to energy from solar panels and wind turbines is their on-off nature. When the wind stops blowing or the sun stops shining, the energy production stops. That is not a problem for us, because we are still connected to the grid and can get power even when the sun doesn’t shine. But believe me — they know how to charge rate payers who have solar!

Mining Equipment Marketing Fun.jpg

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Industrial PR is the Social Media of B2B Marketing

Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those monsters need to be fed!

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Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.