Several months ago we reviewed one of Emerson's new ads that ran in Chemical Processing, "Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness." It was a reader survey about the effectiveness of the ads that ran in the…
When it comes to Internet Marketing the phrase "Content is King" is tossed around quite often, but when it comes to Internet Marketing, and especially Search Engine Optimization, it is important to remember that only the right content, the most…
When Lohre and Associates began this project, Roto-Disc, Inc. had a standard HTML web site that they liked, as much as we did, for a number of good reasons: It was built to reflect the look and feel of Roto-Disc's…
(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore,…
Process Equipment Marketing is more like high level consulting rather than selling a simple industrial product like a fork lift or truck. The cost is usually higher and an ongoing partnership between the customer and the manufacturer needs to be part…
By Heather Fletcher, December 1, 2015 Thanks to Target Marketing B-to-B marketers always want their own examples of marketing success, says Joel Book, principal of marketing insights for the Salesforce Marketing Cloud. Speaking during the company conference, Dreamforce, he chose Volvo Construction Equipment…
Curbside Recycling Isn’t Enough for Sustainability Recycling isn’t a new idea, though curbside collection and legally enforced recycling in the United States is only about thirty years old, which is relatively new. If you are old enough to remember either…
Some industry watchers say Google is a modern day "Emperor's New Clothes" story. Everyone is so worried they will look stupid; they don't see the hypocrisy of AdWords. Here are ten reasons why. We're forced to use AdWords because our…
GlobalSpec White Paper review -- 'Taking a strategic approach to digital media: How to develop a strategy, create a budget and measure ROI.' We're big fans of GlobalSpec's regular educational white papers on industrial marketing strategy. And they're a terrific…
