Lohre Industrial Marketing

Kick Ass LEED Platinum Green Marketing

July 29, 2015
Charles Lohre
B2B Marketing, Cincinnati Marketing, Cincinnati Marketing Agencies, Cincinnati Marketing Firm, Green Building Marketing, Marketing, Marketing Strategy

We compare NYC’s Frye store with Lohre & Assoc.’s LEED Platinum Commercial Interiors

Yesterday we visited the Frye store in NYC’s SoHo neighborhood. You might recognize Frye’s heritage as a shoe and bootmaker, but today it’s a lifestyle fashion brand. The Spring Street store serves as one of its flagship locations and this particular one earned LEED Platinum. The store manager didn’t know much about the LEED certification (and the store doesn’t point out its LEED status through graphics), so we enjoyed filling him in on what we saw and suspected. Both Lohre & Assoc. and Frye obtained LEED Platinum under v2009 so it’s a direct comparison. Using credit sheets for each, we were able to quickly scan and compare the projects.

It’s Lonely Being A Green Marketer in Cincinnati

Last week our office was on top of the Cincinnati Business Courier’s Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.

Let me explain.

We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense.