Lohre Industrial Marketing

SEM - Search Engine Optimization On Tablet

What’s the Difference Between SEO and SEM?

December 29, 2020
Scott Hasson
Adwords, Business to Consumer Marketing, Cincinnati Advertising, Cincinnati Advertising Agency, digital marketing, Google, Industrial Advertising, Industrial Marketing, Industrial Marketing Advertising, Industrial Social Media Marketing, SEO - search engine optimization, SEO Strategy

Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…

Scott Hasson VP Of Marketing For Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

Digital Industrial Marketing Media Guide: Listen To Your Customers

July 22, 2015
Charles Lohre
digital marketing, digital media, Internet Marketing, Marketing Media, Process Equipment Marketing

GlobalSpec White Paper review — ‘Taking a strategic approach to digital media: How to develop a strategy, create a budget and measure ROI.’

We’re big fans of GlobalSpec’s regular educational white papers on industrial marketing strategy. And they’re a terrific resource along with ThomasNet’s similar white papers. Here at Lohre & Associates we are advocates for our clients’ marketing situations. Often our thinking doesn’t mesh with the commonly held beliefs for general industrial marketing. That’s just the point: There really isn’t such a thing as general industrial marketing rules of thumb. We think that GlobalSpec and ThomsNet’s suggestions apply best to a company like Grainger or Motion. They are general in nature, industrial in focus, have a substantial web presence and sell lower-cost general industrial products to just about every sector. Our clients range from selling one-of-a-kind machine tools worth millions of dollars to inexpensive industrial products quickly found and sold on the internet. But those inexpensive industrial products are also unique that there’s no general media that can help them improve their sales. They’d be better off hiring another salesperson to take calls and quickly turn quotes around. So here’s our take on the top five trends in comparison to GlobalSpec’s:

Why multi-channel digital media is a myth. You can only afford to market to the channel your customers hangout at.
The top four channels engineers use are associates, previous vendors, industrial directories and search engines
For large industrial purchases, engineers still contact manufacturers before the end of the discovery stage
The majority of marketing budget still goes to sales persons
The biggest trend is to measure results