What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…
Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…
As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean for…
Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.
We’re big fans of GlobalSpec’s regular educational white papers on industrial marketing strategy. And they’re a terrific resource along with ThomasNet’s similar white papers. Here at Lohre & Associates we are advocates for our clients’ marketing situations. Often our thinking doesn’t mesh with the commonly held beliefs for general industrial marketing. That’s just the point: There really isn’t such a thing as general industrial marketing rules of thumb. We think that GlobalSpec and ThomsNet’s suggestions apply best to a company like Grainger or Motion. They are general in nature, industrial in focus, have a substantial web presence and sell lower-cost general industrial products to just about every sector. Our clients range from selling one-of-a-kind machine tools worth millions of dollars to inexpensive industrial products quickly found and sold on the internet. But those inexpensive industrial products are also unique that there’s no general media that can help them improve their sales. They’d be better off hiring another salesperson to take calls and quickly turn quotes around. So here’s our take on the top five trends in comparison to GlobalSpec’s:
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