digital marketing | Lohre Industrial Marketing

greatest industrial advertising illustration - cartoon goat wearing football helmet

Make Good Ads Great!

February 23, 2022
Scott Hasson
Adwords, Business to Consumer Marketing, Cincinnati Advertising, Cincinnati Advertising Agency, digital marketing, Google, Industrial Advertising, Industrial Marketing, Industrial Marketing Advertising, Industrial Social Media Marketing, SEO - search engine optimization, SEO Strategy

How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…

Cartoon illustration of tiny man drawing a new marketing strategy on blackboard

New Year, New Marketing – Update Your Marketing Strategy

What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…

Industrial Marketing Illustration for Third-party cookies depicting a stack of cookies on an alien planet

No Third-Party Cookies? No Big Deal.

What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…

Data mining pirates ilustration - two pirates at a laptop

Beware of the Data Mining Pirates

Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…

Industrial Marketing Illustration for Cookies used for advertising - depicts blue monster eating cookies at a laptop

Google Announces Changes for Cookies Used for Advertising

As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean…

Industrial SEM and SEO illustration - image of a data and images spilling from a laptop screen

What’s the Difference Between SEO and SEM?

Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…

Illustration of Scott Hasson VP of Marketing for Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital…

Digital Industrial Marketing Media Guide: Listen To Your Customers

July 22, 2015
Robert Jeffries
digital marketing, digital media, Internet Marketing, Marketing Media, Process Equipment Marketing

GlobalSpec White Paper review -- 'Taking a strategic approach to digital media: How to develop a strategy, create a budget and measure ROI.' We're big fans of GlobalSpec's regular educational white papers on industrial marketing strategy. And they're a terrific…