Lohre Industrial Marketing

Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

March 21, 2016
Charles Lohre
Cincinnati public relations, Equipment Marketing and Advertising, Industrial Public Relations PR, Mining Equipment Marketing

How do you break through the clutter? Literally. That’s our problem as we commence a new campaign for mining equipment. Here’a a peek behind the creative process.

Winners of the “Play Ball Raffle” are:
George Mahama, MUC
Dave DiPilla, JWK Technologies
Clark Noland, BarrelMover 5000
Duane Patnode, D-A Lubricant Company
Bill Ganger & Girish Dubey, Star Inc.
Dennis Zeiger, Polydeck Screen
Mark Strader, Phoenix
Rob Dietrich, Halma Holdings
Dan Grabowski

To claim your two tickets please leave a reply or contact Chuck Lohre, cell 513-260-9025, [email protected]. Thanks for playing.

At first, we thought some great photography of their employees would stop everyone on the page. Photos of people are always effective in that respect. Even if the person’s face is no larger than a postage stamp, eye-tracking software proves it makes viewers stop and look. But we’re not the only creatives to note that — it’s why there are (reliably) a dozen or so such ads in every industry pub. Testimonials from customers are better but don’t hold your breath if your under deadline. Photo courtesy Art Dickinson Photography.

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Editorial Opportunities for Process Equipment Marketing

By Kevin Cronin, Editor-in-Chief, Powder Build Solids, 973-786-6401, [email protected]

(This just in from Kevin, we’ve just started a PR campaign for our client Roto-Disc. You’ll see Kevin’s placement of our product release at Powder Bulk Solids Online.

All editorial submissions are considered for inclusion on our website at www.powderbulksolids.com, as well as for our e-newsletters, and our print edition, and are free of charge. Call with any questions.

Equipment Reviews

– Roughly 150 words; preferably a Word document

– High-resolution jpg that is 300 dpi/ppi at 3 inches wide or larger

– Consideration for front cover/Editor’s Choice page

Case Studies/Application Stories

– Exclusivity: not previously published or offered elsewhere

– Roughly 1,000 to 2,000 words

– Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

Technical Articles/“How To” Articles

– Exclusivity: not previously published/offered elsewhere

– Educational/objective, non-promotional

– Up to 2500 words

– Few high-resolution images (jpg, 300 dpi/ppi, 3 inches wide) with short captions

Guest Column (“Industry Insight”)

– Appears on page 6 of every issue

– Topic coincides with the editorial focus of the issue (see editorial calendar)

– Educational/objective, non-promotional

– 700 words and a short bio on the author and head shot of author

Industry News

– Mergers, acquisitions, expansions, partnerships, promotions, new hires, new reps, etc.

– Includes a link to your/your client’s website

– Notification from me when it is live

For more information on how to write an application story go to the page in our Marketing Handbook.

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Advancing Information Sharing Through Digital Industrial Marketing

August 21, 2014
Charles Lohre
Industrial Advertising, Industrial Marketing, Industrial Public Relations PR, Internet Marketing, Marketing, Marketing Strategy

National Association of Electrical Distributors Throughout the entire three days at NAED AdVenture, there were several panel discussions and break-out sessions specifically designed for electrical manufacturers and distributors to discuss their relationship together; outside the realm of marketing. They were designed to help each sector better understand the other and to address key issues or topics that each had. Bringing the industry together in this fashion is extremely helpful to both parties and gives each party something to strive for in bettering relationships and processes with one another.

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Industrial Marketing Public Relations (PR) in the Information Age

Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In addition to keeping up with the ‘Jones’, globalization has increased, not only the markets available, but also the competition, making it more difficult to have a competitive edge.

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Social Media 101: Creating a Successful LinkedIn Group

February 6, 2014
Charles Lohre
Branding and Identity, Cincinnati public relations, Industrial Public Relations PR, Internet Advertising, Internet Marketing, LinkedIn, Marketing, Public Relations PR, Social Media

Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it. LinkedIn logo design

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Gear Designs – OEM New Product Launch

The fundamental transmission of mechanical power hasn’t changed in several hundred years. “Coupled to most rotary electric motors is either a chain-sprocket drive, a belt-pulley drive, or a gear drive,” said Brian Dengel, general manager of KHK USA. “Each has its advantages and disadvantages, but none of them have become obsolete,” he added. Nevertheless, gear design has seen the recent rise of custom gearing; a trend towards manufacturing for better gearboxes and servogear sets; and industry migration towards helical gearing and other efficient choices.

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Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

December 29, 2015
Charles Lohre
B2B Marketing, Business to Business Marketing, Industrial Marketing, Industrial Marketing Content, Industrial Public Relations PR, Marketing Content, Mining Equipment Marketing, Public Relations PR

(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)

How do you find a PR professional that the media will listen to?

By Karla Jo Helms

How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.

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