skip to Main Content

Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

Get In Touch

Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location

Review: Designing B2B Brands” for industrial marketing communications”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it’s about Deloitte’s branding and its implementation throughout the organization. We saw an ad on HOW’s website.

Read More

Are You Missing a Big Industrial Marketing Idea?

The Power of ‘Thick’ Data

Businesses need to know how a product or service fits into the emotional lives of their customers

By Christian Madsbjerg and Mikkel B. Rasmussen, March 21, 2014 The Wall Street Journal. If you search on the headline “The Power of ‘Thick’ Data” a link will be found for a few days after publication.

Ben Wiseman

Read More

Is Natalie Findlay’s Off and On” a Good Industrial Marketing Idea?”

BMW2 Industrial Marketing IdeaLike many in the US, we’d never heard of Natalie Findlay until we just couldn’t stand it anymore and Googled, “BMW Ad song.” She’s a “20 something” from Manchester England. A town with a strong music scene that has helped start her career by fronting for some more well know bands. But the kick start in the US came from the BMW commercial showing the old BMW passing the baton to the young BMW2. Did I go out and by a BMW? No. Did I always like BMWs anyway? Yes. Our earlier life buds, raced them and their aircraft history endeared them to us. We respect them. And treasure their tag line, “Drivers wanted.” Or was that VW? Just goes to show matching a certain advertisement with sales is nearly impossible. The song got a lot of interest in the US, but we don’t think for the market they need. But as Coke will tell you, get them when they are young, and you will have them for life. Considering the time and effort we have spent on this blog post, we’d say, “Yes, Using Natalie Findlay’s music is a good industrial marketing idea.”

Read More

Synchronous Motors and Drives – OEM Marketing

The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is based on the fact that customers are educating themselves well in advance, before contacting any potential suppliers. They are doing this almost exclusively on the internet. Unless a company plays a role in the engineer’s education, they stand little chance of being the preferred supplier for a new product component. Traditional technical journals, many still in print, are the gate-keepers of the best technical content. Good publicity campaigns work with the editors and publishers of the trade journals as well as technical conferences. If your educational publicity campaigns are picked up by the technical press, you can be assured that it is worthy of investment, because of the long life the educational material will have, and the many ways it can be repurposed as video, audio, slide shows, demonstrations and presentations. 


Custom Sinochron® Synchronous Motors and Drives can Operate without and Encoder

The SINOCHRON® Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

Read More

Metal Working Equipment Marketing Plan

To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue!

ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It’s not much of a directory any more since they couldn’t compete with Google.  They are a good blogger as a good Hubspot dealer should be. A directory program with ThomasNet runs at least several thousands of dollars to start, but like our advice for purchasing search engine ad words, “Don’t do it until you have optimized your web site first.” We’ve found that ThomasNet’s directory is only good in certain industries that have adopted it as a platform to generate quotes. But even those are going away and Thomas’ attempts to teach newbes is a losing attempt.

Read More

Catch Some Rays” with Your Mining Equipment Marketing “Battery!””

Gravel Batteries – As green energy proponents address its intermittent nature, good old-fashioned gravel may provide a solution.


Renewable energy is becoming more and more popular these days. We recently jumped on the band wagon and had solar panels installed on our home in Anthem, Ariz. On average, we have 299 sunny days per year, so it is a pretty darn good investment.

The down side to energy from solar panels and wind turbines is their on-off nature. When the wind stops blowing or the sun stops shining, the energy production stops. That is not a problem for us, because we are still connected to the grid and can get power even when the sun doesn’t shine. But believe me — they know how to charge rate payers who have solar!

Mining Equipment Marketing Fun.jpg

Read More

Plan for an Industrial Content Driven Marketing campaign

Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses.

Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications. But you wouldn’t be taking advantage of the invitation to supply educational and application articles to the publication as well. Industrial marketing is a partnership between you and the industrial publishing houses. And that includes trade shows as well. The best publishing companies also have the best shows.

Read More

Designing B2B Brands” – B2B Branding Lessons Update”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

For our last post of 2016 we’d like to update one of our most popular blog posts ever. This book still stands out as the best B2B Branding Lessons we have ever seen. Get in touch if you would like a free copy.

Designing B2B Brands.jpg

Read More

Industrial Social Media for Quarries

 (Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that didn’t use it industrially themselves let alone actually have experience working in a quarry, but Trevor is the real deal and has some good tips for quarries to improve their community relations.)

Social Media Can Help Improve an Operation

industrial-social-media.jpgOUR ONLINE NEWS FEEDS and social media accounts are more and more filled with websites and articles with catchy titles like “Top 5 Amazing Survivor Stories,” “10 Apps for your iPhone,” “8 Rocks That Look Like Celebrities.” We all, myself included, get caught wanting to know more about these headlines. Many times we click and visit the information.

Read More
Back To Top
Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.