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Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

Get In Touch

Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location

The Industrial Marketing Trade Show Dance at CONEXPO 2017

Everyone in the industrial market knows that the CONEXPO-CONAGG 2017 show is opening Tuesday March 7. The conference will be in Las Vegas from March 7-11 and is expecting over 125,000 attendees and 2,400 exhibitors. In terms of a conference, that is huge and provides quite the opportunity for any business.

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2017 Industrial Marketing Trends

Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We’ll review what is and isn’t working in industrial marketing trends.

A short history of Lohre & Associates:

  • —1996 Second Wind, small agency coaching
  • —9-11-2001 The end of growth
  • —2002 Goal: More control over business growth
  • —2002 EDOC Outsourcing call center
  • —2004 Society for Marketing Professional Services (Engineers, Architects, Builders)
  • —2008 Recession, things got worse
  • —2009 Green Building initiative
  • —2013 Hubspot
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How to Write a Public Relations Telemarketing Script

Telemarketing for public relations is more than a list and a telephone.

To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail.

Telemarketing is defined by the number of actions you need to take to get the job done. The number of computer screens you look at and the number of clicks you need to make. Just like any other industrial process, when you look at the full spectrum of events and actions needed to engage the customer and take action, small changes and improvements in your process can have the effect of cutting your time in half and doubling your results. It’s all about clearly writing a process script.

Image from Contact Science from klpz, we’re a partner so get in touch if you’re interested in doing telemarketing in half the time and getting four times the results.

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1937 Cincinnati Ohio River Flood Anniversary

Cincinnati Enquirer remembers the 1937 Flood.

“After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges.” Read more.

One of the founders of our agency, Edmund Strauchen, did the above illustration for the Enquirer that day.

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Industrial Marketing for Engineering, Architecture and Construction

Industrial marketing is different for machine tools and chemical processing equipment, but it’s even stranger for engineering, architectural or construction services.

I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the president of Messer Construction, how I could get clients in building materials, construction and architecture. He said that SMPS was the best way to learn. I joined and served several years on the board of the local Cincinnati Chapter. The Certified Professional Services Marketer is the most valuable thing I have received from SMPS. It’s a body of marketing knowledge and methods that is nothing like selling lipstick or rebar for that matter. Here’s link to SMPS.org and a study guide to the certification.

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B2B Sales Conversion Rates – Benchmark Research Finds Surprises

Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels?

Nov 20, 2014 By in AnalyticsCloudFeaturedSales

B2B Sales Conversion Rates’ processes are complex, with myriad stakeholders and prolonged decision cycles. That’s why it’s hard to know from the top of your head what’s working and what’s not. Fortunately, we have Salesforce, where we can track lead sources all the way to closing the deal.

At Implisit, we analyzed anonymous aggregated lead data from hundreds of companies to see what works and what doesn’t. Results are surprising: some channels are better at creating opportunities, but those opportunities are less likely to close; in other channels, it’s harder to create opportunities, but these opportunities are more likely to close.

 

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Plan for an Industrial Content Driven Marketing campaign

Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses.

Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications. But you wouldn’t be taking advantage of the invitation to supply educational and application articles to the publication as well. Industrial marketing is a partnership between you and the industrial publishing houses. And that includes trade shows as well. The best publishing companies also have the best shows.

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Designing B2B Brands” – B2B Branding Lessons Update”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

For our last post of 2016 we’d like to update one of our most popular blog posts ever. This book still stands out as the best B2B Branding Lessons we have ever seen. Get in touch if you would like a free copy.

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Free Stock Photography for Industrial Advertising Marketing

As much as we would always like to have the perfect photograph to accompany your industrial advertising, many times the budget, time and models aren’t available.

Here’s a list of several services that you can obtain rights free images for your industrial marketing advertising.

Let’s pretend we are looking for a photo of a crane cab or construction executives on a job site.

Death to the Stock Photo

“We’re Death to the Stock Photo. A photo & inspiration haven for creatives crushing their path. From their license, “Under the license, you may display a DTTSP photo as you please, reproduce it, add it to a collection, and make adaptations of it. However, you may not distribute the photo—so don’t include it in any photo packs or give it out for others to use. That’s how we are able to run our business :). Displaying and reproducing the photo on physical or digital products that you distribute is fine.” We signed up for the weekly pack and will see how it goes. We didn’t find any construction shots. This was a nice image.

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Cincinnati Hubspotter’s Meetup – Growth driven design

Growth driven design is a "build it fast and fix it fast" goal focused web site building method. Hubspot is the perfect platform to create Growth Driven Sites. We attended the Cincinnati Hubspotter's Meetup today for soup and a presentation…

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