Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind, small agency coaching —9-11-2001 The end…
Cincinnati Enquirer remembers the 1937 Flood. "After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges." Read more. One…
Industrial marketing is different for machine tools and chemical processing equipment, but it's even stranger for engineering, architectural or construction services. I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the…
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels? Nov 20, 2014 By Gilad Raichshtain in Analytics, Cloud, Featured, Sales B2B Sales Conversion Rates' processes are complex, with myriad stakeholders and…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
Designer SpotlightSure, we keep telling you that 10,000 design professionals receive Blink annually, and the online catalog is available to over 50,000 art specifiers, but what kinds of people is this list really compiled of?Today, we spotlight 5 of these designers and…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization.…
