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Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

Get In Touch

Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location
Holiday Table

Don’t Give Up Google Analytics Cold Turkey

Google Analytics is Sunsetting Their Old UA Tag

Google Analytics Sunsetting UA Tags

Changes are coming next year to Google Analytics platform that measures data from the UA tags placed on your websites. The newer GA4 tags are replacing the old outdated UA tags. This means you could lose all measurement and historical data you collect on site visitors if you don’t take steps to update the tags on your site or through Google Tag Manager (GTM) before July 1, 2023. Google is giving companies time to make the switch and back up historical data. However, making the switch on your timeline is better than rushing through updates and backups at the last minute.

One of the benefits of setting up the new GA4 tags is that you can customize your dashboard to collect data about almost any conversion you set on you site. If you are looking to measure the RFQs by source or medium, those custom metrics can be set up in the new GA4 Dashboard. Working with your website development team will allow you to measure the right metrics so you can track progress regularly.

 

Website design and website maintenance support over the holidays

Lohre & Associates can help bring your website up to date with the latest in design, security, and functionality.

If you are like many of our industrial clients, workers from your office and your plants plan to use the Holiday lull to take their vacation time. If that includes you, wouldn’t it be great to know your website is in good hands while you’re trying to relax?

We keep the websites in our care secure with regular updates and upgrades to software, with constant security and search presence monitoring, so that you can focus on bigger things. We also often rescue websites that were not properly programmed, maintained, or designed.

Try our seasonal maintenance packages for peace of mind over the coming holiday season.

Click here to contact us for more details, or just keep our number (513 961 1174) handy for web emergencies.

Read more about our holiday web maintenance offerings

Happy Thanksgiving

Scott Hasson

Scott Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

In his sales and marketing role, Hasson brings nearly 20 years of marketing, advertising and strategic leadership experience to new and existing clients. Key disciplines include strategic marketing, digital advertising, SEO and SEM, social media strategy, analytics and reporting, and website design. Hasson also received an MBA with a marketing focus from Xavier University in 2012 and earned a Bachelor’s degree with a journalism major from Indiana University in 2000.

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