Lohre Industrial Marketing

Gear Designs – OEM New Product Launch

The fundamental transmission of mechanical power hasn’t changed in several hundred years. “Coupled to most rotary electric motors is either a chain-sprocket drive, a belt-pulley drive, or a gear drive,” said Brian Dengel, general manager of KHK USA. “Each has its advantages and disadvantages, but none of them have become obsolete,” he added. Nevertheless, gear design has seen the recent rise of custom gearing; a trend towards manufacturing for better gearboxes and servogear sets; and industry migration towards helical gearing and other efficient choices.

Catch Some Rays” with Your Mining Equipment Marketing “Battery!””

Gravel Batteries – As green energy proponents address its intermittent nature, good old-fashioned gravel may provide a solution.

Renewable energy is becoming more and more popular these days. We recently jumped on the band wagon and had solar panels installed on our home in Anthem, Ariz. On average, we have 299 sunny days per year, so it is a pretty darn good investment.

The down side to energy from solar panels and wind turbines is their on-off nature. When the wind stops blowing or the sun stops shining, the energy production stops. That is not a problem for us, because we are still connected to the grid and can get power even when the sun doesn’t shine. But believe me — they know how to charge rate payers who have solar!

2017 Industrial Marketing Trends

Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We’ll review what is and isn’t working in industrial marketing trends.

A short history of Lohre & Associates:

—1996 Second Wind, small agency coaching
—9-11-2001 The end of growth
—2002 Goal: More control over business growth
—2002 EDOC Outsourcing call center
—2004 Society for Marketing Professional Services (Engineers, Architects, Builders)
—2008 Recession, things got worse
—2009 Green Building initiative
—2013 Hubspot

How to Write a Public Relations Telemarketing Script

Telemarketing for public relations is more than a list and a telephone.

To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail.

Telemarketing is defined by the number of actions you need to take to get the job done. The number of computer screens you look at and the number of clicks you need to make. Just like any other industrial process, when you look at the full spectrum of events and actions needed to engage the customer and take action, small changes and improvements in your process can have the effect of cutting your time in half and doubling your results. It’s all about clearly writing a process script.

Image from Contact Science from klpz, we’re a partner so get in touch if you’re interested in doing telemarketing in half the time and getting four times the results.

1937 Cincinnati Ohio River Flood Anniversary

Cincinnati Enquirer remembers the 1937 Flood.

“After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges.” Read more.

One of the founders of our agency, Edmund Strauchen, did the above illustration for the Enquirer that day.

Industrial Marketing for Engineering, Architecture and Construction

Industrial marketing is different for machine tools and chemical processing equipment, but it’s even stranger for engineering, architectural or construction services.

I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the president of Messer Construction, how I could get clients in building materials, construction and architecture. He said that SMPS was the best way to learn. I joined and served several years on the board of the local Cincinnati Chapter. The Certified Professional Services Marketer is the most valuable thing I have received from SMPS. It’s a body of marketing knowledge and methods that is nothing like selling lipstick or rebar for that matter. Here’s link to SMPS.org and a study guide to the certification.

B2B Sales Conversion Rates – Benchmark Research Finds Surprises

Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels?

Nov 20, 2014 By Gilad Raichshtain in Analytics, Cloud, Featured, Sales

B2B Sales Conversion Rates’ processes are complex, with myriad stakeholders and prolonged decision cycles. That’s why it’s hard to know from the top of your head what’s working and what’s not. Fortunately, we have Salesforce, where we can track lead sources all the way to closing the deal.

At Implisit, we analyzed anonymous aggregated lead data from hundreds of companies to see what works and what doesn’t. Results are surprising: some channels are better at creating opportunities, but those opportunities are less likely to close; in other channels, it’s harder to create opportunities, but these opportunities are more likely to close.

Plan for an Industrial Content Driven Marketing campaign

Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses.

Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications. But you wouldn’t be taking advantage of the invitation to supply educational and application articles to the publication as well. Industrial marketing is a partnership between you and the industrial publishing houses. And that includes trade shows as well. The best publishing companies also have the best shows.

Designing B2B Brands” – B2B Branding Lessons Update”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

For our last post of 2016 we’d like to update one of our most popular blog posts ever. This book still stands out as the best B2B Branding Lessons we have ever seen. Get in touch if you would like a free copy.

All Those Little Things You Do, (Metalworking Equipment Marketing Workflows)

(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing’s ads for Readex and reviewed the Emerson ad for “Project Certainty.” Eye catching ad but I can’t believe their claims. What could possibly “look differently” at my rock crushing plant project and replace the 1000 years of experience going into its design. Not to say modern analysis capabilities maybe could help but they are going to have to tell me a little bit more than, “innovate.” Plotting the human mind work flow was impossible just a few years ago. Mainly because what ever idea we came up with was proved wrong by science. Now the science is catching up. Look out, someone’s going to find out that we only work half the time!)