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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location
Chinese (Traditional)
Illustration For Programmatic Advertising - A Woman In Clouds Receiving An Envelope

What are the advantages and disadvantages of programmatic advertising?

First off, what *is* programmatic advertising?

Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space.

Advantages and disadvantages of programmatic advertising:

Advantages of Programmatic Advertising:

  1. Efficiency: Programmatic advertising allows advertisers to reach their target audience at scale and more efficiently. Programmatic systems can process vast amounts of data in real-time, making identifying and targeting specific audiences easier.
  2. Targeting capabilities: With programmatic ad buying, advertisers can target their ads to specific demographics, interests, and behaviors, allowing them to reach their desired audience more effectively and improve the overall effectiveness of their campaigns.
  3. Real-time optimization: Programmatic systems can quickly optimize ad placements and targeting based on performance metrics such as click-through rates, conversions, and engagement, enabling advertisers to adjust their campaigns rapidly and improve their ROI.
  4. Cost-effective: Programmatic can be more cost-effective than traditional ad-buying methods because it reduces the need for manual intervention and negotiation.

Programmatic Advertising Agency illustration, woman opening envelope, tied to clouds with red string

Disadvantages of Programmatic Advertising:

  1. Complexity: This type of digital advertising requires technical expertise and knowledge to set up and manage effectively. Advertisers need to understand the technology and the data involved to get the most out of their programmatic ads.
  2. Ad fraud: Programmatic ad campaigns can be vulnerable to fraud, such as bots generating fake impressions or clicks, leading to wasted ad spend and reduced effectiveness of campaigns. A good digital advertising agency has systems to monitor for and prevent click fraud.
  3. Brand safety: Programmatic ad placement can also present a risk to brand safety, as ads can appear on sites with controversial or inappropriate content. An advertising agency should ensure its clients’ ads appear in safe environments. This is true to all digital advertising platforms.
  4. Lack of transparency: Programmatic ad buying can be less transparent than traditional ad buying methods. Advertisers should pay close attention to where their ads show or how much each placement costs.

Overall, programmatic ad buying offers many benefits, but it also comes with some risks and challenges. Advertisers should carefully weigh the pros and cons and determine whether this type of digital advertising suits their specific needs and goals.

Myke Amend is a well-known painter and illustrator who began working with Lohre & Associates as a web developer in 1999. With a long history of creating great print ads Disney Fine Art, and an amazing attention to detail in website design, web development, programming, and SEO, he was a perfect fit for our Industrial Marketing team.

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