Make Good Ads Great!
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…
What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…
Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…
As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean…
Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital…
‘Write What You Know’ — Helpful Advice or Idle Cliché? Bookends, Book Review New York Times, March 25, 0214By Zoë Heller (Thanks Zoë for reminding us that we do have good industrial marketing ideas. We just have to cut the crap and…
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products. ThomasNet is well 100 years old and the…