(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that didn’t use it industrially themselves let alone actually have experience working in a quarry, but Trevor is the real deal and has some good tips for quarries to improve their community relations.)
Social Media Can Help Improve an Operation
OUR ONLINE NEWS FEEDS and social media accounts are more and more filled with websites and articles with catchy titles like “Top 5 Amazing Survivor Stories,” “10 Apps for your iPhone,” “8 Rocks That Look Like Celebrities.” We all, myself included, get caught wanting to know more about these headlines. Many times we click and visit the information.
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don’t know the competition and the marketplace, you won’t be able to grow your business.)
Recently I attended an economic briefing session to get some insight into where the economists saw us heading over a period of time. After the meeting, while I was reviewing the data we received, I began to think about TechSolve’s client companies and how they were preparing for changes in their customer’s needs, based on changing economics, and how they were and should be planning for future changes.
With my recent retirement, I have a little more time to reflect and felt the need to send you a “Thank You” letter. You have been doing my marketing/advertising for 15 years now. The type of ads I required were a little out of the ordinary. The combination of art and technology is always hard. For Schleicher sailplanes, First we sold expensive, exclusive recreational dreams, second we sold a level of technical sophistication for our aircraft of which Boeing would be jealous.Combining the two is a certain balance which you understood right away. You “got it“ very quickly. Thanks. I’ve enjoyed the great ads you have created for us as well as the articles about our principal, Alexander Schleicher Sailplanes. Especially the interview with their new designer, Michael Greiner. Your article was at the start of his career. Then he went went on to create one of the most successful sailplane designs in the history of soaring.
From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95
This webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further emphasis on housing, light vehicles and other important end-use markets. We will then focus on: 1) basic chemicals and synthetic materials; and 2) specialty chemicals.
Our premise is that fortunes of the former segment represent a supply driven gain in output, the result of the shale gas revolution and the renewed competitiveness of the U.S. industry. Changing energy dynamics are playing a role and we will analyze the effects of low oil prices are having on competitiveness, uncertainty and the wave of announced investments. Our premise is that fortunes of the latter segment represent a demand driven gain in output, the result of the manufacturing renaissance currently underway.
We will analyze the effects of the current soft patch in manufacturing and how it affects the various specialty chemical segments. Of particular interest to those in process engineering and chemical company capital programs we will assess the unprecedented wave of capital spending (and capacity expansion) by segment, by asset, and by geography.
Kevin Swift, Chief Economist, American Chemistry Council
Dr. Swift is the chief economist at the American Chemistry Council (ACC) in Arlington, VA where he is responsible for economic and other analyses dealing with markets, energy, trade, tax, and innovation, as well as monitoring business conditions, identifying emerging trends, and assessing the economic and societal contributions of the business of chemistry. Prior to joining the ACC, Dr. Swift held executive and senior level positions at several business information/database companies. He started his career at Dow Chemical USA.
Dr. Swift is a member of the National Association for Business Economics (NABE), the Harvard Discussion Group of Industrial Economists, and the National Business Economics Issues Council (NBEIC). He is a member of The Wall Street Journal Forecasters’ Survey panel, NABE’s panel of forecasters, and a participant in the Philadelphia Federal Reserve Bank’s forecasters’ survey. He chairs the NABE Education Committee and for his service as a professional economist and contributions to the profession, he was elected a NABE Fellow. He was also one of the first to achieve NABE’s Certified Business Economist (CBE) designation.
Dr. Swift is a graduate of Ashland College with a BA degree and a graduate of Case Western Reserve University with an MA degree in Economics. He is also a graduate of Anglia Polytechnic University with a doctorate in business administration (DBA) degree and has completed studies at Harvard University and the University of Oxford. Dr. Swift is an adjunct professor of business economics for the MBA program at the University of Mary Washington. He is also a member of the Heritage Council of the Chemical Heritage Foundation.
VIEWERS WILL LEARN
The current status and outlook for the U.S. economy
The current status and outlook for the U.S. chemical industry and where opportunities lie within specialty chemicals and basic chemicals and synthetic materials
The current status of the wave of U.S. chemical industry capital spending
WHO SHOULD ATTEND?
Product managers and decision-makers
Market, planning and other analysts
About Lohre & Associates, Inc., Marketing Communications
Mission: To continually put in front of our clients the most cost effective methods of marketing communication.
Company Overview: Agency has provided clients with marketing strategy and execution since 1935. Whether it is through media and publicity, print media and advertising, trade show execution, photography, video or web site design, Lohre & Associates successfully integrates client needs and results.
Description: Full service advertising agency specializing in mechanical, chemical, food, electrical and sustainable building technologies. On May 5, 2011 Lohre & Associates’ offices was awarded the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Platinum Certification. The office is in the top 4% in the world in their category and included in a GreenBiz post on the top ten Green Building projects in the world. The certification represents the company’s commitment to be a leader in advanced and sustainable building materials and services marketing. Learn more at http://www.gbig.org/activities/LEED-1000001850
Article snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.
The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the year 2022, according to a recent report from PMMI, the Association for Packaging and Processing Technologies. The fastest growing two segments are meat and snack foods.
The 2016 Food Packaging Trends and Advances also reported that the U.S. trails the global market-global growth is forecast at almost twice the U.S. rate. The report says overall growth of the food industry, including food packaging, is driven by emerging markets such as Argentina, Brazil, China and India. It also says that the most innovative food industry segments (snack food, meat, fruits and vegetables, and pet food) are using tools such as films that keep products fresher longer, recycled or biodegradable materials for packaging and single-service portioning.
(Lohre & Associates specializes in marketing food processing equipment, this new product release for our client Roto-Disc is appropriate for this topic so we added it to this post. Currently we are researching economic predictions for future posts on the food, chemical, primary metals and warehousing industries. They will be posted during the Powder Bulk Solids Conference in Chicago next week.)
Roto-Disc, Inc., now offers a full-range of process transitions that make the task of mating equipment and piping with non-matching dimensions easier and quicker. Now the dry process industry has a selection of piping, flange and duct transitions available from stock, eliminating the time, expense and hassle of specifying, designing and fabricating transitions from scratch.
Among the many options available are round-to-square pipe transitions, square and conical reducers, flexible stub adaptors and sanitary pipe/tube extenders with clamp ferrules. Transitions are available with flanges on one or both ends as are flangeless/weld stub transitions. The entire line can easily be adapted to meet custom take-out space requirements and flanges can be drilled to suit. Custom shapes such as offset/oblique, rectangular and double-cone types can also be provided upon request.
Typical materials of construction include type 304 & 316 stainless steel, abrasion resistant steel (AR400), mild steel and Hastelloy but many other materials are also available. Various finishing options are also available including mechanical & electro polish, nickel, chrome & tungsten hardfacing, polymer coatings & glass-bead blast.
(What’s on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing’s ads for Baxter Research. Heard recently that Emerson just let go a bunch of engineers. My friend retired just in time. From the looks of the ad, I’m sorry to see they are trying to sell Artificial Intelligence. They’re better at selling Real Intelligence.)
Last week our office was on top of the Cincinnati Business Courier’s Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.
Let me explain.
We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense.
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )
Don’t hide your great application stories under a bushel basket! Let their light shine for the whole world to see.
Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.
A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.
(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)
How do you find a PR professional that the media will listen to?
By Karla Jo Helms
How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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