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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location
Chinese (Traditional)
Cartoon Illustration Of Tiny Man Drawing A New Marketing Strategy On Blackboard

New Year, New Marketing – Update Your Marketing Strategy

What marketing worked in 2021? Add something new in 2022.

Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing successes, ask yourself if you are stuck in an old routine. Companies often find a set of marketing tactics they like and rehash them annually. It is time to break that old habit and try something new. A new marketing strategy would be a great way to usher in a successful new year.

When formulating your new marketing strategy, make sure you:

  1. Have a broad marketing and business development mix
  2. Set measurable and attainable goals
  3. Develop sound strategies and tactics to execute the plan
  4. Include new sources and platforms
  5. Pick out platforms that are a good fit for you and your target audiences
  6. If your customers are not on Facebook, don’t advertise there. Go where your audience is.
  7. Don’t spread your budget too thin across too many new platforms

Something New for 2022

Digital Advertising
Retargeting customers with digital ads is a great way to reach people who know about your products and services. Having qualified themselves by visiting your website, they are prime targets to deliver a detailed message.

Paid Search Advertising
Paid search ads allow you to introduce your products and services to a broad base of individuals. There are a many tactics that will allow you to focus on customers at different stages of the sales funnel. The key is to plan ahead to achieve the campaign goals.

Website Redesign
What is the first impression of your website that visitors see? Your site is a window into your business. Make sure the first impression is a positive one. A good website experience is central to any good marketing strategy. You want online visitors to see a modern, clean design that portrays a professional organization that cares about the quality of all aspects of its business.

Customer Outreach
Plan to personalize your customer contacts. Create an offering that you want to share personally with your best customers and prospects. Service plans, testing and contract manufacturing are good examples.

Trying something new or unknown may be intimidating, but the rewards for a successful plan can outweigh those concerns.

Scott Hasson

Scott Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

In his sales and marketing role, Hasson brings nearly 20 years of marketing, advertising and strategic leadership experience to new and existing clients. Key disciplines include strategic marketing, digital advertising, SEO and SEM, social media strategy, analytics and reporting, and website design. Hasson also received an MBA with a marketing focus from Xavier University in 2012 and earned a Bachelor’s degree with a journalism major from Indiana University in 2000.

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