Like many in the US, we’d never heard of Natalie Findlay until we just couldn’t stand it anymore and Googled, “BMW Ad song.” She’s a “20 something” from Manchester England. A town with a strong music scene that has helped start her career by fronting for some more well know bands. But the kick start in the US came from the BMW commercial showing the old BMW passing the baton to the young BMW2. Did I go out and by a BMW? No. Did I always like BMWs anyway? Yes. Our earlier life buds, raced them and their aircraft history endeared them to us. We respect them. And treasure their tag line, “Drivers wanted.” Or was that VW? Just goes to show matching a certain advertisement with sales is nearly impossible. The song got a lot of interest in the US, but we don’t think for the market they need. But as Coke will tell you, get them when they are young, and you will have them for life. Considering the time and effort we have spent on this blog post, we’d say, “Yes, Using Natalie Findlay’s music is a good industrial marketing idea.”
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