By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
This editorial contribution by our client Stedman Machine Company received nearly ten times the response from a regular banner ad. Editorial always out performs display advertising. In fact editorial is marketing, display ads just give you a chance to spread your…
We all know that a vested interest in the future is what keeps businesses operating. What better way to showcase your investment than working in a green building? Not to mention, the employee perks associated with green building: cleaner indoor environmental quality, more natural lighting, green cleaning products, etc., all of these components contribute to the wellness, health, and productivity of your employees. Helping them stay happier and productive longer.
How do you break through the clutter? Literally. That’s our problem as we commence a new campaign for mining equipment. Here’a a peek behind the creative process.
Winners of the “Play Ball Raffle” are:
George Mahama, MUC
Dave DiPilla, JWK Technologies
Clark Noland, BarrelMover 5000
Duane Patnode, D-A Lubricant Company
Bill Ganger & Girish Dubey, Star Inc.
Dennis Zeiger, Polydeck Screen
Mark Strader, Phoenix
Rob Dietrich, Halma Holdings
To claim your two tickets please leave a reply or contact Chuck Lohre, cell 513-260-9025, [email protected]. Thanks for playing.
At first, we thought some great photography of their employees would stop everyone on the page. Photos of people are always effective in that respect. Even if the person’s face is no larger than a postage stamp, eye-tracking software proves it makes viewers stop and look. But we’re not the only creatives to note that — it’s why there are (reliably) a dozen or so such ads in every industry pub. Testimonials from customers are better but don’t hold your breath if your under deadline. Photo courtesy Art Dickinson Photography.
A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore, barium oxide and barium carbonate.
At that time conventional 3 ft. x 5 ft. rectangular screens were in operation. Two different models of the SWECO Vibrating Screen Separator are now in operation at the California Plant.
Using a 48” diameter SWECO Separator the company now screens barite ore weighing approximately 180 pounds per cubic foot at the rate of 10 tons per hour output at minus 10 mesh fraction. The separation is performed on a 6 mesh stainless steel wire cloth (opening of .1318 inches, 3360 microns) and a 10 mesh stainless steel cloth (opening of .0742 inches, 2000 microns). The desired product is taken at minus 10 mesh.
Barium oxide grinding material is fed through a SWECO single-deck unit at the rate of 2 tons per hour. The separation is made on a 40 mesh stainless steel cloth (opening of .0185 inches, 400 microns). The plus 40 mesh fraction is desired.
A single deck unit with dust cover is used to screen lamp black for consumption within the California Plant. A single deck SWECO Unit with 20 mesh stainless steel cloth (opening of .0340 inches, 841 microns) is used and the minus 20 mesh is the desired product used in a closed circuit with mill.
The SWECO Vibrating Screens Separator are gyratory in principle in that the material is tumbled around, across and vertically on a horizontal screen cloth. More than one cloth can be “decked” one above the other. The cloth is mounted especially on tension rings which in turn can be rotated 45 to 90 degrees at intervals. The company thus extends screen cloth life considerably.
See SWECO at the 2016 International Production & Processing Expo (IPPE), http://ippexpo.com/. January 26-28, 2016, Atlanta, GA, Booth 7948.
This post was originally posted in SWECO’s LinkedIn Group, SWECO Screeners, Sifters and Separators, strictly an application forum for industrial screeners, sifters and separators. It has over fifty members from around the world. We promote membership with inexpensive LinkedIn ads directed to the over 8,000 LinkedIn members with job titles that fit our audience. Visit the group to learn more.
Are you getting the most out of your trade show presence?
By Jim Beckwith, Metalcasting Design & Purchasing
Many metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form of leads, and they continue to grow in popularity. But exhibitors often fail to realize the full potential of trade shows.
Below are some of the key mistakes made by exhibitors at trade shows. See if you recognize any.
Substandard Visual Presence. There’s nothing like the feeling that every other exhibitor simply looks better than you. This isn’t usually an issue at Cast in North America, where there are always one or two booths staffed by one person with only a briefcase full of castings and pamphlets. Don’t be that guy.
No Show-Specific Sales Strategy. Many of us have been to shows where a return visit to the same booth gets us completely different information. This confuses and irritates prospects. Coordinate with booth staff before and during the show to ensure everyone is staying on message.
Too much “Hard Sell”. If your company is indexed thoroughly in all show programs and related materials, potential customers will seek you out. You’re unlikely to pick up business from the kind of customers you want by getting out in the aisle and invading their personal space. Encourage booth staff to be approachable without being overly aggressive.
Wrong ROI Metrics. Leads are the most visible and important measure of ROI for your exhibit at the show, but don’t forget about the intangibles. You’re improving your visibility and branding, as well as providing your sales staff with valuable “face time” so they can fine tune their approach.
Exhibiting in a Vacuum. Shows are an important component of a marketing plan, but they can’t be the only thing you do. Your comprehensive year-round marketing plan feeds into your successful trade show exhibit, and vice versa.
(Non-Exhibitors) Ignoring the Show. If you’ve made the decision not to exhibit this year, don’t simply ignore this year’s show floor. The best way to learn do’s and don’ts for show exhibits is to see what your competitors are doing.
For more tips on how to get the most out of your trade show exhibit, take a look at this excellent article from Entrepreneur Magazine. As a veteran of many relevant industry trade shows, I’m always happy to provide feedback on anything from best practices to comprehensive marketing strategy. If I can be of assistance, feel free to reach out!
Wed, 03/09/2016 - by Kaylie Duffy, Associate Editor, @kaylieannduffyThis blog originally appeared in the March 2016 issue of Product Design & Development.The media often portrays the present world as a war-torn planet on its way to self-destruction. Images of poverty,…
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders
Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.