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Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

Get In Touch

Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location
Graphic Showing Increasing Online Sales Brought In Via Google Shopping

Case Study: The Benefits of Google Local Shopping Advertising Campaigns

Graph showing increasing online sales

This project for TMI (Trailer Marketing, Inc.) began as a standard WordPress build with the setup of Woo-commerce for a trailer and trailer parts retailer in Northern KY with a massive selection of semi-truck trailers and an even larger selection of trailer parts and accessories.

A Welcome New e-Commerce Web Development Challenge

We needed to integrate the new e-commerce functionality with their website’s existing role of displaying new and used trailers for sale via TruckPaper.com.

Our goal was to increase their trailer sales online, in-store sales, calls for roadside service, while competing with other online retailers as well. We had to keep in mind that the ideal customers are local truck drivers, as well as truck drivers passing through in need of parts or service.

The first stage of this was to give TMI the basics: A well-crafted site with all of the SEO best practices applied from the very beginning. This included speed, security, and a template solid enough to score exceptionally on our SEO bench-marking utilities.

From there, we refined site content to give them the best organic search advantage we could offer on code and content alone. Knowing that these SEO basics can take a while to pay off, we also built the website to facilitate accurate paid search conversion counts.

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Scott Hasson VP Of Marketing For Lohre Industrial

Scott Hasson Rejoins Lohre & Associates as Vice President, Sales & Marketing

CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

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Graphic: Industrial Marketing Management Word Cloud

Five Reasons to Add Programmatic to Your Industrial Manufacturing Marketing Mix

Behavioral Targeting Offers Industrial Manufacturers an Edge

The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.

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Industrial Marketing Sales Tips that Still Matter

An ace salesperson can sometimes sell you some good life lessons.

We all have to do some selling in our lives, even if we don’t have to meet monthly sales budgets. In many business situations, we sometimes have to “sell” our own credibility and competence. In new social situations, we may have to sell our potential as an enjoyable companion.

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What’s the difference between Type 304 and Type 316 stainless steel, and what differentiates L-grade stainless steel?

More Questions and Answers from POWDER BULK ENGINEERING

Q: Industrial equipment manufacturers offer several metal material options for equipment construction metal materials. What are the differences in metals? What’s the difference between Type 304 and Type 316 stainless steel, and what differentiates L-grade stainless steel?

A: Paul Deegan, Vortex, says:
imageThe most common metals offered are AISI Type 304 and Type 316 stainless steel and AISI 1008/1010 or ASTM A36, which is typically referred to as carbon steel. These metals are used to construct the “wetted” parts in a piece of equipment — that is, those parts which come in contact with the conveyed material in a manufacturing process. Alternatively, the frame or structure in a piece of equipment is usually made from either aluminum or carbon steel because they offer weight advantages, cost savings, or both.
What is stainless steel

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2018 Construction and Mining Equipment Marketing Trends

Construction and mining equipment marketing is different than consumer marketing.

Facebook, Instagram and Twitter aren’t where your prospects are. We’ll review what is and isn’t working in industrial marketing trends.

A short history of Lohre & Associates:

  • —1996 Second Wind, small agency coaching
  • —9-11-2001 The end of growth
  • —2002 Goal: More control over business growth
  • —2002 EDOC Outsourcing call center
  • —2004 Joined Society for Marketing Professional Services (Engineers, Architects, Builders)
  • —2008 Recession, things got worse
  • —2009 Green Building initiative
  • —2013 Hubspot
  • 2018 Society for Marketing Professional Services, Certified Professional Services Marketer designation

Construction-Industrial-Marketing-Trends.jpg

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SMPS – CPSM Exam – Industrial Marketing Promotional Activity

This is the Domain I have been waiting for. It’s most of what I have been doing the past 40 years. Industrial Marketing Promotional Activity

I started at the drawing board 40 years ago at my Father’s advertising agency. $3.10 per hour. I lived in the basement of a nearby home for $45 per month. I remember the first night I stayed there, the gays above me were having a huge shouting match! I enjoyed sucking Rapidio pens and drawing mining equipment. And slowly made a name for myself because I enjoyed preparing perfect materials for the printer. I still don’t know how the vice president knew I had been up all night working on the boards. Must have been something in my eyes.

I learned everything from client relationships, the friendships, the events and creativity from my Father. They all were important in a people business like advertising. I came in during a depression and we grew a little after that but never regained the glory days of the agency in the 60s. Dad left for the Florida Keys in the 80s and started other businesses. I took over the day to day and to this day I think about him at 5 pm when he used to call after the rates went down.

Dad passed away in 1999. That was the high point of the agency. We almost broke one million in sales. Then 9-11-01 and we were struggling like every other consultant. The economy recovered and seemed to be on fire, it was. I got involved with SMPS on the advise of Pete Strange the president of Messer Construction. I found the chapter very welcoming and volunteered for the board of president Alison Tepe-Guy. I served two terms but then the housing crisis hit. I gave up on growing the agency with building material clients. Until the last couple of years in which I have attended Greenbuild, the premier show for high quality building materials. I’m looking forward to putting to use all the information I have absorbed from trying to pass the exam over the last ten years.

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