Industrial Marketing | Lohre Industrial Marketing

Director Industrial Marketing

February 15, 2016
Robert Jeffries
Cincinnati Marketing Agencies, Industrial Marketing, Industrial Marketing Agency, marketing agency, Metalworking Equipment Marketing

(What's on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing's ads for Baxter Research…

It’s Lonely Being A Green Marketer in Cincinnati

January 13, 2016
Robert Jeffries
Advertising Agency, Branding Agency, Cincinnati Marketing, Cincinnati Marketing Agencies, Cincinnati Marketing Firm, Design Agency, Graphic Design Agency, Green Building Marketing, Industrial Marketing, Industrial Marketing Agency, Marketing

Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list. Let me explain. We LEED Certified our office…

Get Ready for Another Year of Growth (Construction Equipment Marketing)

(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…

Mining Equipment Marketing: Chemical Processor Screens Potassium Oxide Crystals 4-1/2 Years With Same Unit and Same Screens

December 30, 2015
Robert Jeffries
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Industrial Advertising, Industrial Marketing, Mining Equipment Marketing

Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…

Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

December 29, 2015
Robert Jeffries
B2B Marketing, Business to Business Marketing, Industrial Marketing, Industrial Marketing Content, Industrial Public Relations PR, Marketing Content, Mining Equipment Marketing, Public Relations PR

(Great post by Karla Jo Helms, it's a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.) How do you find a PR professional that the…

How can I convince my boss to send me to training? Process Equipment Marketing Best Practice

December 11, 2015
Robert Jeffries
Industrial Marketing, Process Equipment Marketing

Thanks to Balluff, Sensortech Posted on by bthedges With responsibilities expanding, resources declining, and margins narrowing, companies today must scrutinize every dollar spent. Bad decisions are often based on bad data. An informed decision, on the other hand, can be defended in the…

Best Practices in Process Equipment Marketing – Short Courses for the Bulk Materials Handling Industry

December 10, 2015
Robert Jeffries
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Industrial Advertising, Industrial Marketing, Process Equipment Marketing

(We love educational material. It's getting rarer and rarer for universities to offer classes on industrial processes. They are usually left to teach theory and let the greenhorn learn on the job. We're writing a size reduction systems article for…

What is the State of Industrial Marketing? The State of Inbound Report.

Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions. “What…

What does Hubspot’s State of Inbound” report have to do with industrial marketing?”

October 15, 2015
Robert Jeffries
Inbound Marketing, Industrial Marketing, Marketing, marketing agency, Marketing Automation

A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…

Water Efficiency: Reader Survey, Industrial Marketing Review

October 6, 2015
Robert Jeffries
Advertisement Design, Advertising Agency, Advertising Design, Industrial Ad Design, Industrial Advertising, Industrial Marketing, Marketing, print advertising

Verizon - Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.Another great ad. Very clear headline, good photo and the copy gets right to the…