Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list. Let me explain. We LEED Certified our office…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…
Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…
(Great post by Karla Jo Helms, it's a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.) How do you find a PR professional that the…
Thanks to Balluff, Sensortech Posted on by bthedges With responsibilities expanding, resources declining, and margins narrowing, companies today must scrutinize every dollar spent. Bad decisions are often based on bad data. An informed decision, on the other hand, can be defended in the…
(We love educational material. It's getting rarer and rarer for universities to offer classes on industrial processes. They are usually left to teach theory and let the greenhorn learn on the job. We're writing a size reduction systems article for…
Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions. “What…
A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…
Verizon - Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.Another great ad. Very clear headline, good photo and the copy gets right to the…
Cincinnati native Myke Amend recently joined Lohre & Associates, the Over-the-Rhine-based marketing communications agency, fulltime as Web Design & Internet Development creative officer. Amend has worked with Lohre for the past 10 years as a web designer and web developer…
