Welcome to Our Newest Interns Lohre & Associates welcomes Sonika and Willow to the Team! Please give a warm welcome to Willow and Sonika, our newest additions to the Lohre and Associates team. We're thrilled to have them on board,…
Fall is a Good Time for 2024 Planning Is it time to build your next year's marketing plan? When the leaves start turning brilliant colors it is a good signal to review your marketing strategy for the year. It is…
First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
If you have an industrial company in Cincinnati, there are several advantages of using a Cincinnati web development agency for your web development needs. (Of course this can also apply to industrial companies outside of Cincinnati wanting to advertise to…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Google Analytics is Sunsetting Their Old UA Tag Changes are coming next year to Google Analytics platform that measures data from the UA tags placed on your websites. The newer GA4 tags are replacing the old outdated UA tags. This…
How do you decide what candy to buy? Marketing plays a large role. As marketers, we know there are many heuristics or motivations that drive us to act. This fact is evident every October when Halloween rolls around. The urge…
How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…
What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…
