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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location

Designing B2B Brands” – B2B Branding Lessons Update”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

For our last post of 2016 we’d like to update one of our most popular blog posts ever. This book still stands out as the best B2B Branding Lessons we have ever seen. Get in touch if you would like a free copy.

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1937 Cincinnati Ohio River Flood Anniversary

Cincinnati Enquirer remembers the 1937 Flood.

“After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges.” Read more.

One of the founders of our agency, Edmund Strauchen, did the above illustration for the Enquirer that day.

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B2B Sales Conversion Rates – Benchmark Research Finds Surprises

Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels?

Nov 20, 2014 By in AnalyticsCloudFeaturedSales

B2B Sales Conversion Rates’ processes are complex, with myriad stakeholders and prolonged decision cycles. That’s why it’s hard to know from the top of your head what’s working and what’s not. Fortunately, we have Salesforce, where we can track lead sources all the way to closing the deal.

At Implisit, we analyzed anonymous aggregated lead data from hundreds of companies to see what works and what doesn’t. Results are surprising: some channels are better at creating opportunities, but those opportunities are less likely to close; in other channels, it’s harder to create opportunities, but these opportunities are more likely to close.

 

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Industrial Marketing for Engineering, Architecture and Construction

Industrial marketing is different for machine tools and chemical processing equipment, but it’s even stranger for engineering, architectural or construction services.

I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the president of Messer Construction, how I could get clients in building materials, construction and architecture. He said that SMPS was the best way to learn. I joined and served several years on the board of the local Cincinnati Chapter. The Certified Professional Services Marketer is the most valuable thing I have received from SMPS. It’s a body of marketing knowledge and methods that is nothing like selling lipstick or rebar for that matter. Here’s link to SMPS.org and a study guide to the certification.

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Get Ready for Another Year of Growth (Construction Equipment Marketing)

(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box.  This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )

Dec 16, 2015, in Industry Viewpoint, Highlights from the annual 2016 Electroforecast.

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Mining Equipment Marketing: Chemical Processor Screens Potassium Oxide Crystals 4-1/2 Years With Same Unit and Same Screens

Don’t hide your great application stories under a bushel basket! Let their light shine for the whole world to see.

Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.

Problem:

A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.

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Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.