Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization…
Growth driven design is a “build it fast and fix it fast” goal focused web site building method.
Hubspot is the perfect platform to create Growth Driven Sites.
We attended the Cincinnati Hubspotter’s Meetup today for soup and a presentation by Cleriti on Growth Driven Design. We’ve attended many lectures and webinars on the subject so here are the highlights.
Pick the minimum number of goals, create calls to action, landing pages, content and launch. Get feedback, adjust and measure again. Repeat.
Conversion rate optimization
Methodology narrative example:
For this “persona” visiting the “homepage”, we believe changing the “graphic” into an “interactive & linked graphic” will increase “conversions” because of “these analytics”
(If you liked this post you might like “Do you care more for your audience than SEO?