Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions. “What…
A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…
Thanks to Jeremy Durant for inspiring this post as a fine tuning for your industrial marketing site. Use this checkist to review your site and remember, don't throw out your entire site. Fix these problems while you update the look and…
Overwhelming. If that's what marketing communications has become -- help is on the way! Gone are the days when a few publications covered your industry and only the accounting department had computers. Now the biggest change is smartphones, it's practically…
May 25, 2015 // 7:00 AM, From a Hubspot Post with commentary by Chuck Lohre for the industrial search. Written by Young Entrepreneur Council (YEC) | @yec SEO is a moving target that can really affect your business. This means that as a startup…
By Dom Nicastro | Oct 14, 2014, from CMS Wire If competitor stories are valid precedent, HubSpot's IPO last week was a good move. But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE…
After attending a Google breakfast hosted by TopSpot last week, we at Lohre & Associates learned some valuable information on how to use Google Analytics most effectively and efficiently in the industrial market and we thought it would be great…
This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can…
