In the realm of industrial marketing, where relationships and personalized solutions reign supreme, the adoption of Account-Based Marketing (ABM) strategies is becoming increasingly essential. Unlike traditional marketing approaches that cast a wide net, ABM targets specific high-value accounts with tailored…
First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Explaining The Value in Google Shopping Ads In the last year and a half, for a majority of industrial businesses, online marketing has become the most-essential part of business to business marketing strategy. While social media has become the dominant…
Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind, small agency coaching —9-11-2001 The end…
Cincinnati Enquirer remembers the 1937 Flood. "After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges." Read more. One…
Industrial marketing is different for machine tools and chemical processing equipment, but it's even stranger for engineering, architectural or construction services. I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the…
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels? Nov 20, 2014 By Gilad Raichshtain in Analytics, Cloud, Featured, Sales B2B Sales Conversion Rates' processes are complex, with myriad stakeholders and…
Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses. Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications…
