By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions. “What…
Hi Metalworking Equipment Marketer, Allow me to share a recent example of editorial work for our client Feintool.I wanted to forward it because every marketer I know has been at a loss — at least once in a career — trying to…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization.…
Very good ad with four excellent testimonials. Good information but they didn't have to go negative with "Competition relies on hype, bogus claims and negative scare tactics." Very good ad that matches the copy claims with the montage of images. If…
Question, How do you write great B-to-B copy that changes behavior? This post was inspired by a discussion in LinkedIn by Robin Vitullo. To answer Robin's question, I'll use examples of work we have done and are particularly proud of…
As much as things change, the more they stay the same. Industrial marketing has many times been a buyer persona of one. When you're selling a multi-million dollar mining operation, the resources of many company professionals work together to make…
It grew our traffic 30% Post relevant posts Yes, we have grown from 1000 visitors a month to almost 1500 per month. We met our goal. We chose that because Hubspot's average of industry traffic indicates that 1500 visitors per…
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products. ThomasNet is well 100 years old and the…
