Ask an advertising agency how much you should spend for your marketing plan and you may get 50 different answers. This is the only agency response to accept: What are your campaign goals? By defining these campaign goals, you will…
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital…
Behavioral Targeting Through Programmatic Advertising Offers Industrial Manufacturers an Edge The adage, "Half of my advertising works, I just don't know which half," is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial…
An ace salesperson can sometimes sell you some good life lessons. We all have to do some selling in our lives, even if we don’t have to meet monthly sales budgets. In many business situations, we sometimes have to “sell”…
Construction and mining equipment marketing is different than consumer marketing. Facebook, Instagram and Twitter aren't where your prospects are. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind,…
This is the Domain I have been waiting for. It's most of what I have been doing the past 40 years. Industrial Marketing Promotional Activity I started at the drawing board 40 years ago at my Father's advertising agency. $3.10 per…
The last SMPS Markendium Domain puts it all together. Managing a Marketing Dept. or Agency Couldn't be Defined Better Four years ago I learned about Hubspot and went all in. I really enjoyed the specific internet marketing knowledge that it…
Great Proposals Match Your People's Talents To The Client's Needs Recently I listened to the award story for a theatre. It told several stories about the different types of groups that went to the playhouse. The young girl going to…
Industrial Client and Business Development activity is centered around people you can trust. The first business development question you need to ask yourself about a potential new client or business relationship is if you can trust them. Trust them to…
