skip to Main Content

Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

Get In Touch

Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

Our Location

Lohre Industrial Marketing Location

Sinochron® Encoderless Motor Saves Up To 35 Percent

The SINOCHRON® Encoderless Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

4 ABM Drives Synchronous Motors and Drives 560 2.jpg

Read More

The Industrial Marketing Trade Show Dance at CONEXPO 2017

Everyone in the industrial market knows that the CONEXPO-CONAGG 2017 show is opening Tuesday March 7. The conference will be in Las Vegas from March 7-11 and is expecting over 125,000 attendees and 2,400 exhibitors. In terms of a conference, that is huge and provides quite the opportunity for any business.

Read More

Plan for an Industrial Content Driven Marketing campaign

Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses.

Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications. But you wouldn’t be taking advantage of the invitation to supply educational and application articles to the publication as well. Industrial marketing is a partnership between you and the industrial publishing houses. And that includes trade shows as well. The best publishing companies also have the best shows.

Read More

Designing B2B Brands” – B2B Branding Lessons Update”

Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick.

For our last post of 2016 we’d like to update one of our most popular blog posts ever. This book still stands out as the best B2B Branding Lessons we have ever seen. Get in touch if you would like a free copy.

Designing B2B Brands.jpg

Read More

Free Stock Photography for Industrial Advertising Marketing

As much as we would always like to have the perfect photograph to accompany your industrial advertising, many times the budget, time and models aren’t available.

Here’s a list of several services that you can obtain rights free images for your industrial marketing advertising.

Let’s pretend we are looking for a photo of a crane cab or construction executives on a job site.

Death to the Stock Photo

“We’re Death to the Stock Photo. A photo & inspiration haven for creatives crushing their path. From their license, “Under the license, you may display a DTTSP photo as you please, reproduce it, add it to a collection, and make adaptations of it. However, you may not distribute the photo—so don’t include it in any photo packs or give it out for others to use. That’s how we are able to run our business :). Displaying and reproducing the photo on physical or digital products that you distribute is fine.” We signed up for the weekly pack and will see how it goes. We didn’t find any construction shots. This was a nice image.

CyclinginMoab5inch.jpg

Read More

Cincinnati Hubspotter’s Meetup – Growth driven design

Growth driven design is a "build it fast and fix it fast" goal focused web site building method. Hubspot is the perfect platform to create Growth Driven Sites. We attended the Cincinnati Hubspotter's Meetup today for soup and a presentation…

Read More
How Do Ads Work?

How do ad words work?

How do ad words work? They work by displaying your ad in response to visitors searching on specific keywords.

We break up a product offering into ad groups which focus on general product category keyword groups.

A typical average bid would be $2. If it’s higher, we review whether the click results in the visitor going to your “Contact Us” page, spends more time than average on your site (2 minutes) or looked at more than the average number of pages (3 pages). For keywords that result in higher site interaction, we are willing to pay more, up to around $3 per click.
Read More

1937 Cincinnati Ohio River Flood Anniversary

Cincinnati Enquirer remembers the 1937 Flood.

“After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges.” Read more.

One of the founders of our agency, Edmund Strauchen, did the above illustration for the Enquirer that day.

Read More
Back To Top
Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.