Lohre Industrial Marketing

Get Ready for Another Year of Growth (Construction Equipment Marketing)

January 4, 2016
Charles Lohre
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Construction Equipment Marketing, Construction Equipment Marketing and Advertising, Green Building Marketing, Industrial Advertising, Industrial Marketing

(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )

Dec 16, 2015, in Industry Viewpoint, Highlights from the annual 2016 Electroforecast.

Mining Equipment Marketing: Chemical Processor Screens Potassium Oxide Crystals 4-1/2 Years With Same Unit and Same Screens

December 30, 2015
Charles Lohre
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Industrial Advertising, Industrial Marketing, Mining Equipment Marketing

Don’t hide your great application stories under a bushel basket! Let their light shine for the whole world to see.

Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.

Problem:

A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.

Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

December 29, 2015
Charles Lohre
B2B Marketing, Business to Business Marketing, Industrial Marketing, Industrial Marketing Content, Industrial Public Relations PR, Marketing Content, Mining Equipment Marketing, Public Relations PR

(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)

How do you find a PR professional that the media will listen to?

By Karla Jo Helms

How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.