(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )
Dec 16, 2015, in Industry Viewpoint, Highlights from the annual 2016 Electroforecast.
Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.
Problem:
A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.
(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)
How do you find a PR professional that the media will listen to?
By Karla Jo Helms
How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
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