Several months ago we reviewed one of Emerson’s new ads that ran in Chemical Processing, “Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness.” It was a reader survey about the effectiveness of the ads that ran in the January 2016 issue. “Eye-catching ad but I can’t believe their claims.
(What’s on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing’s ads for Baxter Research. Heard recently that Emerson just let go a bunch of engineers. My friend retired just in time. From the looks of the ad, I’m sorry to see they are trying to sell Artificial Intelligence. They’re better at selling Real Intelligence.)
(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing’s ads for Readex and reviewed the Emerson ad for “Project Certainty.” Eye catching ad but I can’t believe their claims. What could possibly “look differently” at my rock crushing plant project and replace the 1000 years of experience going into its design. Not to say modern analysis capabilities maybe could help but they are going to have to tell me a little bit more than, “innovate.” Plotting the human mind work flow was impossible just a few years ago. Mainly because what ever idea we came up with was proved wrong by science. Now the science is catching up. Look out, someone’s going to find out that we only work half the time!)
Dear Chemical Processing Reader:
To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers.
Last week our office was on top of the Cincinnati Business Courier’s Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.
Let me explain.
We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense.
(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )
Dec 16, 2015, in Industry Viewpoint, Highlights from the annual 2016 Electroforecast.
Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.
Problem:
A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.
(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)
How do you find a PR professional that the media will listen to?
By Karla Jo Helms
How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
Subscribe to our newsletter for news related to Industrial Machinery and Manufacturing for the Greater Cincinnati area. Offerings include marketing and advertising tips and pointers and well news about industrial companies in our area.
