Your in luck. Google finally caught up to you.
Post by Nikki Birchfield Sustainability & Tourism Professional Top Contributor to LinkedIn GreenBiz.com – Sustainability Professionals group.
“It seems many people these days are jumping on the sustainability bandwagon. However, not all that are on board are necessarily truly concerned about all the aspects related to sustainability (economy, environment, & socio-cultural). It seems as if they would rather market the idea than actually fully commit. Do you think it wise to market the sustainable aspects of a business or company, despite a lack of whole-hearted commitment to sustainability? Is this yet another example of ‘green-washing’? And if trying to promote and market the sustainable components of a business, what is the best way to go about doing so?”
Great topic Nikki,
In 2003, Janet and I purchased a 1956 home designed by Frank Lloyd Wright. It rekindled my interest in architecture. I had studied it for three years before I started working for my Father’s industrial ad agency. When searching for the evolution of Mr. Wright’s Organic architecture, I learned of the U.S. Green Building Council and have been a big promoter since. Link to the Boulter House site.
Chuck predicts the future of Green Marketing through the crystal ball of sustainability.
Like many in the US, we’d never heard of Natalie Findlay until we just couldn’t stand it anymore and Googled, “BMW Ad song.” She’s a “20 something” from Manchester England. A town with a strong music scene that has helped start her career by fronting for some more well know bands. But the kick start in the US came from the BMW commercial showing the old BMW passing the baton to the young BMW2. Did I go out and by a BMW? No. Did I always like BMWs anyway? Yes. Our earlier life buds, raced them and their aircraft history endeared them to us. We respect them. And treasure their tag line, “Drivers wanted.” Or was that VW? Just goes to show matching a certain advertisement with sales is nearly impossible. The song got a lot of interest in the US, but we don’t think for the market they need. But as Coke will tell you, get them when they are young, and you will have them for life. Considering the time and effort we have spent on this blog post, we’d say, “Yes, Using Natalie Findlay’s music is a good industrial marketing idea.”
Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it.
We got off to a great start this year by blogging every working day on industrial marketing ideas. We wouldn’t want to break our record, so I’m just going to tell it like it is.
This post was inspired by a discussion in LinkedIn by
As much as things change, the more they stay the same.
Yes, we have grown from 1000 visitors a month to almost 1500 per month. We met our goal. We chose that because Hubspot’s average of industry traffic indicates that 1500 visitors per month should deliver one new customer. Perhaps we will need to continue for two months with no new customers and get two on the third month, but that metric is extremely important to know. More and better content on your website will deliver customers. And you must find out what that content amount will be. Top of the list? It must be thoughtful, relevant content that educates your visitors and encourages them to take action — namely to develop interest in your product and contact you. You can easily drive that increase in traffic with Google adwords, but if your content isn’t educational and nurturing, it won’t deliver the desired results.
There is no — or easy — answer to the title question. Each industry has its own (preferred) social media. For some, it’s merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be a forum. For still others, it’s the ancient (tho time-honored) newsgroups. LinkedIn likely has the greatest concentration of industrial marketing social media groups than any other channel but like any group, it’s only as good as the members of the group. In the following post, I’ll review (the good, the bad and the ugly) the esoteric social media groups I belong to for business and pleasure.
