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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location

Director Industrial Marketing

(What’s on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing’s ads for Baxter Research. Heard recently that Emerson just let go a bunch of engineers. My friend retired just in time. From the looks of the ad, I’m sorry to see they are trying to sell Artificial Intelligence. They’re better at selling Real Intelligence.)

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All Those Little Things You Do, (Metalworking Equipment Marketing Workflows)

(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing’s ads for Readex and reviewed the Emerson ad for “Project Certainty.” Eye catching ad but I can’t believe their claims. What could possibly “look differently” at my rock crushing plant project and replace the 1000 years of experience going into its design. Not to say modern analysis capabilities maybe could help but they are going to have to tell me a little bit more than, “innovate.” Plotting the human mind work flow was impossible just a few years ago. Mainly because what ever idea we came up with was proved wrong by science. Now the science is catching up. Look out, someone’s going to find out that we only work half the time!)

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Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness

Dear Chemical Processing Reader:

To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers.

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It’s Lonely Being A Green Marketer in Cincinnati

Last week our office was on top of the Cincinnati Business Courier’s Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list.

Let me explain.

We LEED Certified our office Platinum for less than $12 per square foot. We did all of the work, LEED documentation and I was the LEED AP on the project. But very few businesses are doing it. It doesn’t take money; it takes time and common sense.

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LinkedIn Groups are a Perfect Opportunity to Promote Your Process Equipment Marketing

(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…

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Get Ready for Another Year of Growth (Construction Equipment Marketing)

(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it’s feet and soap box.  This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the good news. We’re looking forward to promoting our clients’ solar energy offerings, sustainable building certifications and Green Building marketing home tours. They launched last year and we’re alreaady booking them up this year. Learn more and register for the tours if you like. )

Dec 16, 2015, in Industry Viewpoint, Highlights from the annual 2016 Electroforecast.

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Mining Equipment Marketing: Chemical Processor Screens Potassium Oxide Crystals 4-1/2 Years With Same Unit and Same Screens

Don’t hide your great application stories under a bushel basket! Let their light shine for the whole world to see.

Today that means publishing in a form that is easily searchable on the world wide web as well as being published in the trade journals. The technical magazines and conferences for your industry are the best place to distribute application education. Of course, you already have your own great publicity department and offer regular application training for your customers and prospects. Here’s an example from SWECO that was published in their LinkedIn Group: Screeners, Sifters and Separators.

Problem:

A California chemical company’s raw brine is taken from a two-square-mile field owned by oil companies. After breaking the oil out, the brine is injected with ferric chloride and air, delivered to a spreader to clear remaining oil (8 ppm). The purified brine is pumped to treating tanks at the rate of 3000 gallons per minute.

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Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

(Great post by Karla Jo Helms, it’s a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.)

How do you find a PR professional that the media will listen to?

By Karla Jo Helms

How do you go about choosing a good PR professional or company?  There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.

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