A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…
Verizon - Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.Another great ad. Very clear headline, good photo and the copy gets right to the…
Cincinnati native Myke Amend recently joined Lohre & Associates, the Over-the-Rhine-based marketing communications agency, fulltime as Web Design & Internet Development creative officer. Amend has worked with Lohre for the past 10 years as a web designer and web developer…
Effective today, Monday, August 3rd, Orbus Exhibit & Display Group is proud to announce price reductions on many of its popular product lines, including: Most Retractable Banner Stand hardware All Banner Stand graphics (all materials) Aero Banner System hardware &…
This was posted at PM Environmental Consulting's site. Chuck Lohre was invited to contribute.We realize that many students are interested in a career in environmental consulting. However, we found that there weren't a tremendous amount of practical resources where students could…
We compare NYC's Frye store with Lohre & Assoc.'s LEED Platinum Commercial Interiors Yesterday we visited the Frye store in NYC's SoHo neighborhood. You might recognize Frye's heritage as a shoe and bootmaker, but today it's a lifestyle fashion brand.…
Everyone in the industrial market knows that the CONEXPO-CONAGG 2014 show is coming up in March. The conference will be in Las Vegas from March 4-8 and is expecting over 125,000 attendees and 2,400 exhibitors. In terms of a conference,…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization.…
Overwhelming. If that's what marketing communications has become -- help is on the way! Gone are the days when a few publications covered your industry and only the accounting department had computers. Now the biggest change is smartphones, it's practically…
Thanks to Jeremy Durant for inspiring this post as a fine tuning for your industrial marketing site. Use this checkist to review your site and remember, don't throw out your entire site. Fix these problems while you update the look and…
