Featured Image (above) from Technical article in Forging Magazine shown alongside industrial advertising print ads Good Technical Articles are Often More Valuable than Ads When it Comes to Industrial Advertising We hear a lot about content marketing and social media…
How does Google Adwords work? PPC ads work by displaying your ad in response to visitors searching on specific keywords. We break up a product offering into Google Adwords ad groups which each focus on a general product category with…
The SINOCHRON® Encoderless Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages…
Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those…
The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is…
Do you need help with your inbound marketing initiatives? We have just launched a new marketing services selection that will work with you and your team to help you develop and execute your projects and programs. Here are a few product…
To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue! ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since…
Everyone in the industrial market knows that the CONEXPO-CONAGG 2017 show is opening Tuesday March 7. The conference will be in Las Vegas from March 7-11 and is expecting over 125,000 attendees and 2,400 exhibitors. In terms of a conference,…
Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind, small agency coaching —9-11-2001 The end…
Telemarketing for public relations is more than a list and a telephone. To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail. Telemarketing is defined by the number of actions you…
