Cincinnati Enquirer remembers the 1937 Flood. "After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges." Read more. One…
Industrial marketing is different for machine tools and chemical processing equipment, but it's even stranger for engineering, architectural or construction services. I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the…
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels? Nov 20, 2014 By Gilad Raichshtain in Analytics, Cloud, Featured, Sales B2B Sales Conversion Rates' processes are complex, with myriad stakeholders and…
Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses. Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications.…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
Growth driven design is a "build it fast and fix it fast" goal focused web site building method. Hubspot is the perfect platform to create Growth Driven Sites. We attended the Cincinnati Hubspotter's Meetup today for soup and a presentation…
(Lohre & Associates and O'Keeffe Public Relations helped launch the American Dream Composite Index and are happy to repost their reports here every chance we get. This index is exactly what it says it is, a measure of the degree…
The 1980 version, "Lohre & Associates is a full-service ad agency, a member of the Four-A's, a long-established business, in continuous operation in Cincinnati for more than 40 years. We serve a variety of clients in the tri-state, some for…
This is the future I learned of at Inbound 2016, the Hubspot internet marketing conference in Boston last week. Hubspot is a marketing automation software system we have used for the last three years. I listened to stories of hardened industrial…
Today's post is an industrial marketing ideas report from Inbound 2016 in Boston this week. These are my notes from founders Brian Halligan and Dharmesh Shah's presentation. Brian Now ad words are 100% above the fold Facebook now has "Pay per lead"…
