Industrial Marketing Research is about Real People & Real Relationships making Reality. You're not selling lip stick. The Certified Professional Services Marketer exam will make you an excellent resource for your company and your career. It brings together a rock…
The last case study activity gives an excellent overview of the entire process for studying for the exam, beginning with marketing research. I've been studying for the Certified Professional Services Marketer exam ever since I joined SMPS in 2004. I…
Featured Image (above) from Technical article in Forging Magazine shown alongside industrial advertising print ads Good Technical Articles are Often More Valuable than Ads When it Comes to Industrial Advertising We hear a lot about content marketing and social media…
Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list. Let me explain. We LEED Certified our office…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…
Cincinnati Ohio has one of the most concentrated LEED building collections in the world. A quick one hour tour will show you who's a part of this movement. The tour starts at the Fire Station No. 9 in Avondale. After your breakfast…
Thumb - Integrate Make your website Content Management System (CMS) work with your customer and prospect relationship management system (CRM). Trying to maintain your site, blog, social media and smart phone apps in four different places is impossible. There are…
(This was just too important not to repeat it here. The tax will be $20 per ton and raise a home's energy cost and estimated $470 per year but the effects of this will be far reaching. We can't wait for…
We all know that a vested interest in the future is what keeps businesses operating. What better way to showcase your investment than working in a green building? Not to mention, the employee perks associated with green building: cleaner indoor…
By Tom Demeropolis Senior Staff ReporterCincinnati Business Courier, original article published Oct 23, 2015.The developer of Cincinnati’s first tiny houses is getting ready to start construction on the homes in Over-the-Rhine.Brad Cooper, who launched Start Small Homes after he received a $100,000…
