Blog | Lohre Industrial Marketing

The World As We Know It

June 17, 2016
Charles Lohre
Cincinnati Marketing Agencies, Industrial Marketing Agency, Industrial Marketing Handbook, Marketing, marketing agency

(Thanks to Bob for an always thoughtful editorial. As I read David Eagleman's new textbook on the brain and delete anybody who has ideas I don't like from my social media, Bob brings up some great points, but I don't…

Thank You Vac-Con for Your Tribute to Dave Berube

I was very touched by this tribute of Vac-Con's about of the loss of their dealer, Dave Berube.Those of us that grind out as relevant content as we can, day in and day out, need to take a step back…

Redesigning a Website to be Mobile-Friendly on a Budget

Website Redesign Does Not, Should Not Always Mean Replacement:We all know how increasingly important having a mobile-friendly website has become to search engine placement, but for many reasons, a company might not be ready, or able to do a complete…

U.S. Chemical Process Industries: Catching the Capital Spending Wave

May 22, 2016
Charles Lohre
B2B Marketing, Industrial Marketing, Marketing Strategy, Process Equipment Marketing, process industries

From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95This webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further…

Food industry forecast to grow through 2022

April 25, 2016
Charles Lohre
Food Process Equipment Marketing, Industrial Marketing, Industrial Process Equipment, marketing agency, Process Equipment Marketing

Article snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the…

Removal of Back Doors from a WordPress or other PHP-Driven Site

Occasionally, when we are working on a new client's website, whether that is redesign, minor changes to make it responsive/mobile-friendly, repairing a broken site, or moving it over to our hosting, we'll run across a few previously-unknown issues. Actually we've…

6 Mistakes Exhibitors Make at Trade Shows

April 15, 2016
Charles Lohre
Equipment Marketing and Advertising, Metalworking Equipment Marketing

Are you getting the most out of your trade show presence?By Jim Beckwith, Metalcasting Design & PurchasingMany metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form…

Market Research Words to the Wise from Friedman & Partners

April 2016 Shared from Rich Friedman's email newsletter. (This just jumped in the boat. Fantastic! We're on a mission to do better market research before planning a marketing campaign that may or may not need traditional internet and media channels…

Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

March 21, 2016
Charles Lohre
Cincinnati public relations, Equipment Marketing and Advertising, Industrial Public Relations PR, Mining Equipment Marketing

How do you break through the clutter? Literally. That's our problem as we commence a new campaign for mining equipment. Here'a a peek behind the creative process. Winners of the "Play Ball Raffle" are: George Mahama, MUC Dave DiPilla, JWK Technologies…

Moonshot Thinking & the Age of Innovation

Wed, 03/09/2016 - by Kaylie Duffy, Associate Editor, @kaylieannduffyThis blog originally appeared in the March 2016 issue of Product Design & Development.The media often portrays the present world as a war-torn planet on its way to self-destruction. Images of poverty,…