Blog | Lohre Industrial Marketing

Thank You Vac-Con for Your Tribute to Dave Berube

I was very touched by this tribute of Vac-Con's about of the loss of their dealer, Dave Berube.Those of us that grind out as relevant content as we can, day in and day out, need to take a step back…

Redesigning a Website to be Mobile-Friendly on a Budget

June 9, 2016
Myke Amend
Advertising Agency, Cincinnati Advertising Agencies, Cincinnati Advertising Agency, Cincinnati Web Design Agency, Cincinnati Website Design, Industrial Website Design, Internet Development, Web Design, Web Design Company, web development, Website Design, Website Design Company

Website Redesign Does Not, Should Not Always Mean Replacement:We all know how increasingly important having a mobile-friendly website has become to search engine placement, but for many reasons, a company might not be ready, or able to do a complete…

U.S. Chemical Process Industries: Catching the Capital Spending Wave

May 22, 2016
Charles Lohre
B2B Marketing, Industrial Marketing, Marketing Strategy, Process Equipment Marketing, process industries

From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95This webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further…

Food industry forecast to grow through 2022

April 25, 2016
Charles Lohre
Food Process Equipment Marketing, Industrial Marketing, Industrial Process Equipment, marketing agency, Process Equipment Marketing

Article snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the…

Removal of Back Doors from a WordPress or other PHP-Driven Site

Occasionally, when we are working on a new client's website, whether that is redesign, minor changes to make it responsive/mobile-friendly, repairing a broken site, or moving it over to our hosting, we'll run across a few previously-unknown issues. Actually we've…

6 Mistakes Exhibitors Make at Trade Shows

April 15, 2016
Charles Lohre
Equipment Marketing and Advertising, Metalworking Equipment Marketing

Are you getting the most out of your trade show presence?By Jim Beckwith, Metalcasting Design & PurchasingMany metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form…

Market Research Words to the Wise from Friedman & Partners

April 2016 Shared from Rich Friedman's email newsletter. (This just jumped in the boat. Fantastic! We're on a mission to do better market research before planning a marketing campaign that may or may not need traditional internet and media channels.…

Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

March 21, 2016
Charles Lohre
Cincinnati public relations, Equipment Marketing and Advertising, Industrial Public Relations PR, Mining Equipment Marketing

How do you break through the clutter? Literally. That's our problem as we commence a new campaign for mining equipment. Here'a a peek behind the creative process. Winners of the "Play Ball Raffle" are: George Mahama, MUC Dave DiPilla, JWK Technologies…

Moonshot Thinking & the Age of Innovation

Wed, 03/09/2016 - by Kaylie Duffy, Associate Editor, @kaylieannduffyThis blog originally appeared in the March 2016 issue of Product Design & Development.The media often portrays the present world as a war-torn planet on its way to self-destruction. Images of poverty,…

Blogging: A Most-Important Part of Your On-Site SEO Strategy

February 19, 2016
Myke Amend
Advertisement Design, Advertising Design, Graphic Design, Industrial Ad Design, Industrial Marketing Content, Internet Development, Internet Marketing, Marketing Content, SEO - search engine optimization, Web Design, Website Design

When it comes to Internet Marketing the phrase "Content is King" is tossed around quite often, but when it comes to Internet Marketing, and especially Search Engine Optimization, it is important to remember that only the right content, the most…