I was very touched by this tribute of Vac-Con’s about of the loss of their dealer, Dave Berube.

Those of us that grind out as relevant content as we can, day in and day out, need to take a step back and realize that industries are made up of people. People that have families, friends and business associates. I feel that way about my clients and it’s a privilage to have their sincere interest in my family and interests.

My most recent revelation about marketing is that all those digital clicks and links are real people so treat them like real people. Sure the analytics make it all seem like a bunch of robots but you need to filter that out and pay attention to what matters.

I’m lucky to have some great employees and my wife who polishes my copy and keeps me from being silly. I might be over stepping my bounds now but thank you sincerely Vac-Con, your message shows you’re a great company and care deeply for your associates. Thanks for helping keep all of us grounded and reminding us to take pride in our communities and thank them for what they mean to you.