First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
If you have an industrial company in Cincinnati, there are several advantages of using a Cincinnati web development agency for your web development needs. (Of course this can also apply to industrial companies outside of Cincinnati wanting to advertise to…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Many companies have become concerned with website accessibility over recent years. Since 2018 the drive to make industrial websites and other B2B websites more accessible is even stronger than for past standards pushes such as the California Privacy Rights Act,…
If you are like many of our industrial clients, you'll be taking some or all of your vacation in the coming months as the holiday lull takes hold. Website maintenance while you're away might be on your mind. Like many…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Why would a web developer advise against a CMS? We say so because you might not need it, and could sometimes be better off without it. We have built many CMS websites, a lot, of all types, since as far…
What can a business owner, marketing director, or novice do to protect their website? If your website is dynamic (not static HTML), there are several simple but crucial steps you can take to protect your website:
Could I be better off with an HTML site than a CMS? There are a lot of advantages to having a CMS (Content Management System) for your website, and there are disadvantages as well. How good or bad either choice…
