Charles Lohre | Lohre Industrial Marketing

The World As We Know It

June 17, 2016
Charles Lohre
Cincinnati Marketing Agencies, Industrial Marketing Agency, Industrial Marketing Handbook, Marketing, marketing agency

(Thanks to Bob for an always thoughtful editorial. As I read David Eagleman's new textbook on the brain and delete anybody who has ideas I don't like from my social media, Bob brings up some great points, but I don't…

Thank You Vac-Con for Your Tribute to Dave Berube

I was very touched by this tribute of Vac-Con's about of the loss of their dealer, Dave Berube.Those of us that grind out as relevant content as we can, day in and day out, need to take a step back…

U.S. Chemical Process Industries: Catching the Capital Spending Wave

May 22, 2016
Charles Lohre
B2B Marketing, Industrial Marketing, Marketing Strategy, Process Equipment Marketing, process industries

From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95This webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further…

Food industry forecast to grow through 2022

April 25, 2016
Charles Lohre
Food Process Equipment Marketing, Industrial Marketing, Industrial Process Equipment, marketing agency, Process Equipment Marketing

Article snippit from April 2016 VALVE Magazine. By Kate Kunkel, Senior Editor. Greg Johnson president of United Valve also contributed.The U.S. food industry is forecast to grow at a steady rate of 2.9 percent compound annual growth rate through the…

6 Mistakes Exhibitors Make at Trade Shows

April 15, 2016
Charles Lohre
Equipment Marketing and Advertising, Metalworking Equipment Marketing

Are you getting the most out of your trade show presence?By Jim Beckwith, Metalcasting Design & PurchasingMany metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form…

Market Research Words to the Wise from Friedman & Partners

April 2016 Shared from Rich Friedman's email newsletter. (This just jumped in the boat. Fantastic! We're on a mission to do better market research before planning a marketing campaign that may or may not need traditional internet and media channels…

Win With PR Technical Articles – the Heart of Your Industrial Marketing Plan

March 21, 2016
Charles Lohre
Cincinnati public relations, Equipment Marketing and Advertising, Industrial Public Relations PR, Mining Equipment Marketing

How do you break through the clutter? Literally. That's our problem as we commence a new campaign for mining equipment. Here'a a peek behind the creative process. Winners of the "Play Ball Raffle" are: George Mahama, MUC Dave DiPilla, JWK Technologies…

Moonshot Thinking & the Age of Innovation

Wed, 03/09/2016 - by Kaylie Duffy, Associate Editor, @kaylieannduffyThis blog originally appeared in the March 2016 issue of Product Design & Development.The media often portrays the present world as a war-torn planet on its way to self-destruction. Images of poverty,…

Director Industrial Marketing

February 15, 2016
Charles Lohre
Cincinnati Marketing Agencies, Industrial Marketing, Industrial Marketing Agency, marketing agency, Metalworking Equipment Marketing

(What's on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing's ads for Baxter Research…

All Those Little Things You Do, (Metalworking Equipment Marketing Workflows)

(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…