To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue! ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since…
(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that…
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don't know the competition and the marketplace, you won't be able to grow your business.) Recently I attended an economic briefing session to get…
(Thanks to Reva Russell English of MakeTime "Buy & Sell Machine Tool Time Service Site" for some good thoughts on the state of manufacturing today. Go to their site. As part of the scavenger economy, buying and selling spare machine tool time is…
Are you getting the most out of your trade show presence?By Jim Beckwith, Metalcasting Design & PurchasingMany metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form…
(What's on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing's ads for Baxter Research.…
(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…
Thumb - Integrate Make your website Content Management System (CMS) work with your customer and prospect relationship management system (CRM). Trying to maintain your site, blog, social media and smart phone apps in four different places is impossible. There are…
By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
Hi Metalworking Equipment Marketer, Allow me to share a recent example of editorial work for our client Feintool.I wanted to forward it because every marketer I know has been at a loss — at least once in a career — trying to…
