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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location

Metal Working Equipment Marketing Plan

To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue!

ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It’s not much of a directory any more since they couldn’t compete with Google.  They are a good blogger as a good Hubspot dealer should be. A directory program with ThomasNet runs at least several thousands of dollars to start, but like our advice for purchasing search engine ad words, “Don’t do it until you have optimized your web site first.” We’ve found that ThomasNet’s directory is only good in certain industries that have adopted it as a platform to generate quotes. But even those are going away and Thomas’ attempts to teach newbes is a losing attempt.

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Sinochron® Encoderless Motor Saves Up To 35 Percent

The SINOCHRON® Encoderless Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages in powering conveying equipment; escalators, spooling machines, compressors and traction drive units amongst others. By substituting existing line powered three-phase drive units, energy savings of 20 to 35 percent can be expected.

4 ABM Drives Synchronous Motors and Drives 560 2.jpg

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Industrial Social Media for Quarries

 (Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that didn’t use it industrially themselves let alone actually have experience working in a quarry, but Trevor is the real deal and has some good tips for quarries to improve their community relations.)

Social Media Can Help Improve an Operation

industrial-social-media.jpgOUR ONLINE NEWS FEEDS and social media accounts are more and more filled with websites and articles with catchy titles like “Top 5 Amazing Survivor Stories,” “10 Apps for your iPhone,” “8 Rocks That Look Like Celebrities.” We all, myself included, get caught wanting to know more about these headlines. Many times we click and visit the information.

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12 Questions Every Manufacturer Should Ask Themselves

 (Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don’t know the competition and the marketplace, you won’t be able to grow your business.)

Ken_Maisch.jpgRecently I attended an economic briefing session to get some insight into where the economists saw us heading over a period of time. After the meeting, while I was reviewing the data we received, I began to think about TechSolve’s client companies and how they were preparing for changes in their customer’s needs, based on changing economics, and how they were and should be planning for future changes.

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Director Industrial Marketing

(What’s on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing’s ads for Baxter Research. Heard recently that Emerson just let go a bunch of engineers. My friend retired just in time. From the looks of the ad, I’m sorry to see they are trying to sell Artificial Intelligence. They’re better at selling Real Intelligence.)

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All Those Little Things You Do, (Metalworking Equipment Marketing Workflows)

(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing’s ads for Readex and reviewed the Emerson ad for “Project Certainty.” Eye catching ad but I can’t believe their claims. What could possibly “look differently” at my rock crushing plant project and replace the 1000 years of experience going into its design. Not to say modern analysis capabilities maybe could help but they are going to have to tell me a little bit more than, “innovate.” Plotting the human mind work flow was impossible just a few years ago. Mainly because what ever idea we came up with was proved wrong by science. Now the science is catching up. Look out, someone’s going to find out that we only work half the time!)

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Lohre Cincinnati Industrial NewsletterTips, Pointers, and News for Cincinnati-Area Industrial Leaders

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