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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Hubspot: The Solution for No Time” Marketing Communications”

Overwhelming. If that’s what marketing communications has become — help is on the way!

Gone are the days when a few publications covered your industry and only the accounting department had computers. Now the biggest change is smartphones, it’s practically impossible for a company to afford programming for the small screen. There is a solution, Hubspot. Here’s a list of the advantages:

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12 Changes That Will Impact Your SEO Strategy (Or not.)

May 25, 2015 // 7:00 AM, From a Hubspot Post with commentary by Chuck Lohre for the industrial search.

Written by Young Entrepreneur Council (YEC) | @

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SEO is a moving target that can really affect your business. This means that as a startup founder, you need to be prepared to make your strategy work no matter what Google enforces.

(Industrial search doesn’t move that much. Sites we have done for hugh water pumps ten years ago are working perfectly well today. There product hasn’t changed in 50 years. Why should their site? They just keep getting orders from around the world because we wrote the site for people looking for that very unique pump. If we had anything new to say we would, but we don’t)

We asked 12 entrepreneurs what trends they have noticed in the past year and how they have prepared their business. Here’s what they have noticed:

1) Increasing Attention to the User

In the past, SEO was all about manipulating data and keywords to gain search engine rankings. However with the leak of Google’s Quality Rating Guide back in August, it has become crystal clear that modern SEO is all about adding quality rather than quantity. We shifted our entire content marketing strategy to be about the user, creating engaging content that compels our audience to take action.

– Phil LaboonEyeflow Internet Marketing

(Still, you have to use the words that your visitor is searching for. Search engines can’t guess what you are thinking.)

2) Optimizing for Mobile Traffic

Google recently started including a ‘mobile-friendly’ notion next to website for mobile search results. Making sure you have this next your site increases the CTR for your website and the over amount of traffic. I suggest you test your site with this Google tool.

– Yossi FishlerAndy OS, inc.

(It’s all the rage but the jury is still out on this when it comes to multi-million dollar machine tools. A very large percentage of those searches are on a desktop and not a tablet or cell phone.)

3) Emphasizing the Importance of Social

Whether it’s social sharing from your site or traffic coming from social media, the importance of social engagements is really affecting SEO. It’s part of SEO’s way of measuring interactions with your pages and content, which are proving to be more and more important. If no one is interacting, it reflects poorly on your page quality and hurts your chances of ranking.

– Brooke BergmanAllied Business Network Inc.

(The largest social feedback we get is when we misspell a word! Of course we were explaining the energy involved in a process and the preventive maintenance procedures.)

4) Identifying Negative SEO

With penalty algorithms, negative SEO can now impact businesses that are not carefully watching their backlinks and other metrics. There have even been studies of sites hit by negative SEOs that sent bogus traffic and negatively impacted bounce rate and CTR from Google SERPs. Watch your link profile, analytics, and be on the lookout for misuse.

– Marcela DeVivo, Gryffin Media

(The only backlinks we have are from industry directories we like and our customers use.)

5) Focusing on Storytelling

Keyword stuffing is a thing of the past. Now, artful storytelling is the only way publishers will get visibility in the SERPs. Our business focuses on helping brands create compelling content with YouTube creators, so updates to the Google algorithm have been immensely helpful in improving our value proposition to clients and the long-term value brands get from their Grapevine campaigns.

– Danny WongGrapevine

(Keyword stuffing doesn’t mean not using you keyword in the URL, title, headline and body. That’s just common courtesy to the visitor. And to the search engines.)

6) Introducing More Penalties

Our daily tests from 5,000+ sites prove that you will get penalized for both on-site and off-site issues that you may not be aware of. Look closely at the quality of pages you’re indexing in Google, eradicate duplicate content, improve your user experience, and ensure you’re monitoring your incoming links, disavowing those that are working against your assets. It matters more now than ever before.

– Alex Miller, PosiRank LLC

(We’re not sure if this is duplicate content. But it would be if this was a much more popular blog.)

7) Looking for a Google+ Page

If you are a local business, having a website isn’t enough to rank well in Google’s local search listings. If you want to rank well you need to unlock, verify, and optimize a Google+ Business Page (referred to more recently as a Google My Business Page). If you want to maximize your search traffic from Google, treat your Google Business Page as you would your website, and optimize accordingly.

– Kristopher JonesLSEO.com

(It’s fun to update your Google + page. Not sure if it effects much yet.)

8) Aggressively Targeting Blog Networks

At the beginning of 2014, Matt Cutts, head of webspam at Google, announced that the idea of “guest post networks,” which had been effective in the past, were on their way out. In the middle of 2014, Google took action against several large networks, including MyBlogGuest, and penalized many high-ranking sites that had participated in linking schemes. Guest bloggers need to rethink their strategy.

– Sathvik TantryFormSwift

(This is the practice of making a post to your blog with a URL to the site they are promoting. They are done by robots and sounc goofy.)

9) Optimizing for User Experience

Where do take your SEO strategy when you’ve got links, titles, and content covered? Recently we’ve revamped our site to offer a better user experience. Within three months of rolling out the changes, time on site is up 30% and our bounce rate is down 9%, all while our search traffic is up almost 110%. Google is looking for quality indicators. Make sure your user experience isn’t sending the wrong ones.

– Nick ReeseBroadbandNow

(What is a better user experience? Making it easy to find what they are looking for with out looking too busy.)

10) Becoming More Predictable

SEO is now easier than it has ever been thanks to big data. The key to successful SEO is having a strategy in place that records your previous efforts, compares those efforts to your current results, and then predicts which activities will provide the most value in the future. SEO was an art before big data. Now it is a science.

– Roger BryanEnfusen Digital Marketing

(Determine the keywords that are important to your business. Write your content to educate the visitor about those topics. If you don’t rank, buy AdWords, but never stop trying to rank free naturally. We have retired AdWord programs after the client’s site was ranking naturally for all the important phrases.)

11) Using Location as a Source

Since we are a global identity verification company, it’s important to understand how changes in Pigeon’s algorithm would affect the visibility of our website in local listings.

– Stephen UffordTrulioo

(Even un-local purchasing is effected by location. Local offices and sales reps are the cause.)

12) Optimizing for Entity Search

We’re always looking for opportunities to increase our footprint in Google’s search results. With more search queries ‘answered’ directly in Google’s search results, we only need to spend a few hours of development to be eligible for inclusion. As semantic markup expands to identify more entities, our business will be relevant for more complex and user-specific queries.

– Andrew SaladinoKitchen Cabinet Kings

(What he means is, if the visitor can get their answer by never clicking on your link, Google has succeeded. But a tree does make a sound even is no one is there to hear it.)

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Advancing Information Sharing Through Digital Industrial Marketing

National Association of Electrical DistributorsThroughout the entire three days at NAED AdVenture, there were several panel discussions and break-out sessions specifically designed for electrical manufacturers and distributors to discuss their relationship together; outside the realm of marketing. They were designed to help each sector better understand the other and to address key issues or topics that each had. Bringing the industry together in this fashion is extremely helpful to both parties and gives each party something to strive for in bettering relationships and processes with one another.

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Twelve tips for blogging great industrial marketing ideas

12 Inspirational Writing Tips From History’s Greatest Authors [SlideShare]
By Matt Burke, Apr 2, 2014 4:00:00 PM
This post originally appeared on theInsiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

We’ve all been there — staring back and forth between an empty, glowing white screen and the clock as your deadline for industrial marketing ideas crawls ever closer. Would it help to know you’re not alone? Probably not. (They might not be gear heads like us but I’ll bet Hemminway, Twain or Jefferson could write industrial copy better than us any day.)

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Why isn’t education a good industrial marketing idea?

The Data You Need to Make a Compelling Case for Inbound Marketing

by Erik Devaney

Date

March 20, 2014 at 8:00 AM, website.

(Thanks Eric for this informative post. We’re eating our own dogfood, trying to answer the questions: Why?, What?, How? and Who? of industrial marketing education. From our experience only a fraction of companies really have education at the core of their marketing strategy, but that’s all there ever was except for the low cost leader.)

100-stats-charts-graphsWhether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism, if not disdain.

Fortunately, there is a magic bullet in this case: Data. While it’s easy to argue with mission statements and philosophies, it’s considerably harder to refute cold hard data.

That’s why we’ve put together this new presentation: 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. We encourage you to flip through the presentation and copy/paste stats, charts, graphs, and entire slides into your own presentations for convincing your company that inbound is worth the investment. Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style.

Below are some examples of how you can use these stats, charts, and graphs to answer the tough questions.

Is Inbound Really Worth the Effort?

Like anything worth doing, inbound marketing takes effort. But is all that effort actually worth it?

In a word, yes. The graph below shows that while inbound marketing channels (specifically social, email, blogging, and SEO) do require higher time commitments than outbound channels, inbound channels are more likely to generate leads at a below-average cost.

inbound_strategies_show_positive_cost_per_lead_vs_effort

To put a firm number on just how inexpensive inbound leads are, we can turn to our friends at Search Engine Journal, who report that inbound leads cost 61% less than outbound leads.

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Are Other Companies Even Doing Inbound Marketing?

Absolutely! In fact, nearly 60% of marketers report that they have adopted inbound strategies.

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What’s more, nearly half of CEOs report that their companies have completely integrated inbound strategies with their marketing strategies at large.

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What About This ‘Blogging’ Business? Does It Really Work?

Again, let’s let the numbers do the talking. For starters, companies that blog generate 126% more leads than those that don’t.

companies_that_blog_generate_126_more_leads

Furthermore, 43% of marketers report that they have generated customers from their blog.

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But here’s where things get really interesting: of marketers who blog on a daily basis, 82% report that they’ve generated customers from their blog. 82%!

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Isn’t SEO Dead? Why Should We Dedicate Resources to It?

SEO is certainly changing, but it’s by no means “dead.” In fact, when it comes to comparing conversion rates of specific channels to the amount of effort they require, SEO is leading the pack.

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And according to Search Engine Journal, SEO leads have a considerably higher close rate than outbound leads.

seo_leads_have_a_14.6_percent_close_rate

Tell Me More About This “Marketing Automation” I Hear So Much About

When used correctly, marketing automation software can give your business a serious boost. According to Gartner research, companies that use automation experience a 10%+ increase in revenue within six to nine months. (Not too shabby.)

companies_that_use_automation_increase_revenue_by_10_percent

If you’re wondering where you can find the absolute best marketing automation software available, we’ve got you covered. In a recent report from VentureBeat, HubSpot was named the “best all-around marketing automation system.” Here’s a breakdown of how all the companies in the report fared when it came to content optimization and content targeting.

hubspot_number_one_in_marketing_automation

That was just a taste of some of the data you’ll encounter in 100 Stats, Charts, and Graphs to Get Inbound Marketing Buy-In. Download the full presentation to get access to all of the slides!

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